IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v12y2022i1p21582440211069388.html
   My bibliography  Save this article

Business Response to Natural Disaster Mitigation (Covid-19): A Case From Pakistan

Author

Listed:
  • Tariq Javed
  • Fareyha Said

Abstract

A company’s CSR attitude depends on the ethical values embraced and formally espoused by its Board and/or senior management. The response of corporates to natural disasters has proved to be beneficial for both for-profit organizations as well as society. There are several instances in the developed world where businesses played a leading role in both attempts to curb natural disasters as well as in helping people who suffered due to such disasters. However, in the developing world, the need for corporate participation in natural disaster mitigation is enhanced by the scarce resources of the relevant governmental agencies. Corporates can offer a helping hand in several ways, but perhaps one of the more effective steps is to spread awareness and knowledge about handling the various aspects of the disaster. Drawing from the available literature and underpinning the business ethics theories, this study aimed to explore business responses in Pakistan to constraint the Covid-19 pandemic. The study employs a two-step quantitative content analysis on Facebook as a research method. The findings are that the three selected industries (finance, telecommunication, and petroleum) remain more committed to their marketing efforts than paying due regard to the genuine need of spreading awareness and educating masses on protection against and/or handling Covid-19 pandemic. The public reaction to such less than adequate steps taken by the corporates provides a potent reminder of what people truly expect from corporates and how firms need to be more proactive toward response to a natural disaster.

Suggested Citation

  • Tariq Javed & Fareyha Said, 2022. "Business Response to Natural Disaster Mitigation (Covid-19): A Case From Pakistan," SAGE Open, , vol. 12(1), pages 21582440211, January.
    • Handle: RePEc:sae:sagope:v:12:y:2022:i:1:p:21582440211069388
    DOI: 10.1177/21582440211069388
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440211069388
    Download Restriction: no
    File URL: https://libkey.io/10.1177/21582440211069388?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Włodzimierz Sroka & Richard Szántó, 2018. "Corporate Social Responsibility and Business Ethics in Controversial Sectors: Analysis of Research Results," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 14(3), pages 111-126.
    2. Vivek Narain Mathur & Andrew Price & Simon Austin, 2008. "Conceptualizing stakeholder engagement in the context of sustainability and its assessment," Construction Management and Economics, Taylor & Francis Journals, vol. 26(6), pages 601-609.
    3. Azlan Amran & Say Keat Ooi & Riduan Toani Mydin & S. Susela Devi, 2015. "The Impact of Business Strategies on Online Sustainability Disclosures," Business Strategy and the Environment, Wiley Blackwell, vol. 24(6), pages 551-564, September.
    4. Jill Brown & William Forster, 2013. "CSR and Stakeholder Theory: A Tale of Adam Smith," Journal of Business Ethics, Springer, vol. 112(2), pages 301-312, January.
    5. Yeni Rosilawati, 2021. "Corporate Social Responsibility (CSR) and Contributions Towards Society Amid Covid-19 Pandemic in Indonesia," Technium Social Sciences Journal, Technium Science, vol. 18(1), pages 170-184, April.
    6. Meri Davlasheridze & Pinar C. Geylani, 2017. "Small Business vulnerability to floods and the effects of disaster loans," Small Business Economics, Springer, vol. 49(4), pages 865-888, December.
    7. Shirish Sangle & P. Ram Babu, 2007. "Evaluating sustainability practices in terms of stakeholders' satisfaction," International Journal of Business Governance and Ethics, Inderscience Enterprises Ltd, vol. 3(1), pages 56-76.
    8. Waris Ali & Jedrzej George Frynas & Zeeshan Mahmood, 2017. "Determinants of Corporate Social Responsibility (CSR) Disclosure in Developed and Developing Countries: A Literature Review," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(4), pages 273-294, July.
    9. Boyd, D. Eric & McGarry, Benjamin Michael & Clarke, Theresa B., 2016. "Exploring the empowering and paradoxical relationship between social media and CSR activism," Journal of Business Research, Elsevier, vol. 69(8), pages 2739-2746.
    10. Park, YoungWon & Hong, Paul & Roh, James Jungbae, 2013. "Supply chain lessons from the catastrophic natural disaster in Japan," Business Horizons, Elsevier, vol. 56(1), pages 75-85.
    11. Reed, Darryl, 1999. "Stakeholder Management Theory: A Critical Theory Perspective," Business Ethics Quarterly, Cambridge University Press, vol. 9(3), pages 453-483, July.
    12. Jérôme Méric & Elena Antonacopoulou, 2005. "A critique of stake‐holder theory: management science or a sophisticated ideology of control?," Post-Print hal-01935584, HAL.
    13. Marco Bellucci & Giacomo Manetti, 2017. "Facebook as a tool for supporting dialogic accounting? Evidence from large philanthropic foundations in the United States," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 30(4), pages 874-905, May.
    14. Angeloantonio Russo & Francesco Perrini, 2010. "Investigating Stakeholder Theory and Social Capital: CSR in Large Firms and SMEs," Journal of Business Ethics, Springer, vol. 91(2), pages 207-221, January.
    15. Reilly, Anne H. & Hynan, Katherine A., 2014. "Corporate communication, sustainability, and social media: It's not easy (really) being green," Business Horizons, Elsevier, vol. 57(6), pages 747-758.
    16. Ergun, Özlem & Heier Stamm, Jessica L. & Keskinocak, Pinar & Swann, Julie L., 2010. "Waffle House Restaurants hurricane response: A case study," International Journal of Production Economics, Elsevier, vol. 126(1), pages 111-120, July.
    17. Goodstein, Jerry D. & Wicks, Andrew C., 2007. "Corporate and Stakeholder Responsibility: Making Business Ethics A Two-Way Conversation," Business Ethics Quarterly, Cambridge University Press, vol. 17(3), pages 375-398, July.
    18. Muhammad Ahsan Syed & Safdar Ali Butt, 2017. "Financial and non-financial determinants of corporate social responsibility: empirical evidence from Pakistan," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 13(4), pages 780-797, October.
    19. Marc F. Bellemare, 2015. "Rising Food Prices, Food Price Volatility, and Social Unrest," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 97(1), pages 1-21.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hui Zhang & Li-qi Tian & Shu-jing Long & Ruo-bing Li & Yenchun Jim Wu, 2023. "Tourist Rescue in Natural Disasters," SAGE Open, , vol. 13(4), pages 21582440231, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sergiy D. Dmytriyev & R. Edward Freeman & Jacob Hörisch, 2021. "The Relationship between Stakeholder Theory and Corporate Social Responsibility: Differences, Similarities, and Implications for Social Issues in Management," Journal of Management Studies, Wiley Blackwell, vol. 58(6), pages 1441-1470, September.
    2. Qingyu Zhang & Sohail Ahmad, 2021. "Analysis of Corporate Social Responsibility Execution Effects on Purchase Intention with the Moderating Role of Customer Awareness," Sustainability, MDPI, vol. 13(8), pages 1-19, April.
    3. Tiziana La Rocca & Maurizio La Rocca & Francesco Fasano & Alfio Cariola, 2023. "Does a country's environmental policy affect the value of small and medium sized enterprises liquidity in the energy sector?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(1), pages 277-290, January.
    4. Davide Giacomini & Paola Zola & Diego Paredi & Mario Mazzoleni, 2020. "Environmental disclosure and stakeholder engagement via social media: State of the art and potential in public utilities," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1552-1564, July.
    5. Chin-Shien Lin & Ruei-Yuan Chang & Van Thac Dang, 2015. "An Integrated Model to Explain How Corporate Social Responsibility Affects Corporate Financial Performance," Sustainability, MDPI, vol. 7(7), pages 1-20, June.
    6. Ashrafee Hossain & Samir Saadi & Abu S. Amin, 2023. "Does CEO Risk-Aversion Affect Carbon Emission?," Journal of Business Ethics, Springer, vol. 182(4), pages 1171-1198, February.
    7. Cheng-Hung Tsai & Eugene Burgos Mutuc, 2020. "Evidence in Asian Food Industry: Intellectual Capital, Corporate Financial Performance, and Corporate Social Responsibility," IJERPH, MDPI, vol. 17(2), pages 1-21, January.
    8. Liqi Yi & Tao Li & Xiangyi Wang & Gentana Ge & Ting Zhang, 2022. "Corporate social responsibility performance evaluation from the perspective of stakeholder heterogeneity based on fuzzy analytical hierarchy process integrated TOPSIS," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(4), pages 918-935, July.
    9. Blesia, Jhon Urasti & Dixon, Keith & Lord, Beverley Rae, 2023. "Indigenous experiences and perspectives on a mining corporation's community relations and development activities," Resources Policy, Elsevier, vol. 80(C).
    10. Minghui Yang & Yan Wang & Lu Bai & Petra Maresova, 2023. "Corporate social responsibility, family involvement, and stock price crash risk," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1204-1225, May.
    11. Wei Deng & Jing Shao, 2022. "Empowering Green Development: How Social Media Interaction Influences Environmental Information Disclosure of High-Polluting Firms," IJERPH, MDPI, vol. 19(16), pages 1-20, August.
    12. Matthew Johnson & Friederike Redlbacher & Stefan Schaltegger, 2018. "Stakeholder Engagement for Corporate Sustainability: A Comparative Analysis of B2C and B2B Companies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 659-673, July.
    13. Niccolò Nirino & Enrico Battisti & Alberto Ferraris & Stefano Dell'Atti & Massimiliano Farina Briamonte, 2022. "How and when corporate social performance reduces firm risk? The moderating role of corporate governance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(6), pages 1995-2005, November.
    14. İbrahim Topal & Sima Nart & Cüneyt Akar & Alptekin Erkollar, 2020. "The effect of greenwashing on online consumer engagement: A comparative study in France, Germany, Turkey, and the United Kingdom," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 465-480, February.
    15. Yi Grace Ji & Weiting Tao & Hyejoon Rim, 2022. "Theoretical Insights of CSR Research in Communication from 1980 to 2018: A Bibliometric Network Analysis," Journal of Business Ethics, Springer, vol. 177(2), pages 327-349, May.
    16. Alawiya Allui & Luisa Pinto, 2022. "Non-Financial Benefits of Corporate Social Responsibility to Saudi Companies," Sustainability, MDPI, vol. 14(6), pages 1-16, March.
    17. Luigi Lepore & Loris Landriani & Sabrina Pisano & Gabriella D’Amore & Stefano Pozzoli, 2023. "Corporate governance in the digital age: the role of social media and board independence in CSR disclosure. Evidence from Italian listed companies," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 27(3), pages 749-785, September.
    18. Eugene Burgos Mutuc & Sladjana Cabrilo, 2022. "Corporate social responsibility, intellectual capital and financial performance: evidence from developed and developing Asian economies," Review of Managerial Science, Springer, vol. 16(4), pages 1227-1267, May.
    19. Luis Enrique Valdez-Juárez & Dolores Gallardo-Vázquez & Elva Alicia Ramos-Escobar, 2018. "CSR and the Supply Chain: Effects on the Results of SMEs," Sustainability, MDPI, vol. 10(7), pages 1-27, July.
    20. Wenbin Sun & Rahul Govind, 2022. "A New Understanding of Marketing and “Doing Good”: Marketing’s Power in the TMT and Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 176(1), pages 89-109, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:12:y:2022:i:1:p:21582440211069388. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.