Hola Followers! Content Analysis of YouTube Channels of Female Fashion Influencers in Spain and Ecuador
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DOI: 10.1177/21582440211056609
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- Thi Cam Tu Dinh & Mengqi Wang & Yoonjae Lee, 2023. "How Does the Fear of Missing Out Moderate the Effect of Social Media Influencers on Their Followers’ Purchase Intention?," SAGE Open, , vol. 13(3), pages 21582440231, September.
- José Daniel Barquero Cabrero & Bárbara Castillo-Abdul & Juan Andrés Talamás-Carvajal & Luis M. Romero-Rodríguez, 2023. "Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
- Leite Ângela & Lopes Silvia & Rodrigues Anabela, 2023. "Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study," Management & Marketing, Sciendo, vol. 18(4), pages 556-576, December.
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Keywords
fashion marketing; branded content; social network; influencers marketing; digital marketing; fashion film;All these keywords.
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