IDEAS home Printed from https://ideas.repec.org/a/sae/manlab/v35y2010i1p35-58.html
   My bibliography  Save this article

Effect of Consumer Demographic Attributes on Store Choice Behaviour in Food and Grocery Retailing - An Empirical Analysis

Author

Listed:
  • Ch. Jayasankara Prasad

Abstract

The paradigm shift in consumerís socio-economic, demographic, geographic and psychographic dimensions has changed the face of Indian food and grocery retailing. The present paper endeavours to make a detailed study on the association and predictability of consumerís demographic dimensions towards supermarket store format choice behaviour in food and grocery retailing. The study is purely based on primary data collected from 1040 retail customers from forty different food and grocery supermarket stores through mall intercept technique using structured and non-disguised questionnaire in twin cities of Hyderabad and Secunderabad in Andhrapradesh. The descriptive statistical tools (percentiles mean standard deviation and cross tabulations) and inferential statistical tools (Chi-square, Correlations, Regressions, and ANOVA) were used to test the formulated hypotheses. It was found that customersí age, monthly household income, family size, distance travelled to store, gender, education and occupation have been the significant predictors of store choice behaviour. Various managerial and marketing implications are elaborately discussed in this paper.

Suggested Citation

  • Ch. Jayasankara Prasad, 2010. "Effect of Consumer Demographic Attributes on Store Choice Behaviour in Food and Grocery Retailing - An Empirical Analysis," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 35(1), pages 35-58, February.
    • Handle: RePEc:sae:manlab:v:35:y:2010:i:1:p:35-58
    DOI: 10.1177/0258042X1003500103
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0258042X1003500103
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0258042X1003500103?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Sinha, Piyush Kumar & Mathew Elizabeth & Kansal Ankur, 2005. "Format Choice of Food and Grocery Retailers," IIMA Working Papers WP2005-07-04, Indian Institute of Management Ahmedabad, Research and Publication Department.
    2. Stone, Kenneth E., 1995. "Competing With the Retail Giants," Staff General Research Papers Archive 5307, Iowa State University, Department of Economics.
    3. Monroe, Kent B & Guiltinan, Joseph P, 1975. "A Path-Analytic Exploration of Retail Patronage Influences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(1), pages 19-28, June.
    4. Sinha, Piyush Kumar & Kar Sanjay Kumar, 2007. "An Insight into the Growth of New Retail Formats in India," IIMA Working Papers WP2007-03-04, Indian Institute of Management Ahmedabad, Research and Publication Department.
    5. Medina, Sara & Ward, Ronald W., 1999. "A Model Of Retail Outlet Selection For Beef," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 2(2), pages 1-25.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zhifeng Gao & Ted C. Schroeder, 2009. "Consumer responses to new food quality information: are some consumers more sensitive than others?," Agricultural Economics, International Association of Agricultural Economists, vol. 40(3), pages 339-346, May.
    2. Chen, Kebing & Xiao, Tiaojun, 2009. "Demand disruption and coordination of the supply chain with a dominant retailer," European Journal of Operational Research, Elsevier, vol. 197(1), pages 225-234, August.
    3. Rossini, Gustavo & Arancibia, Rodrigo García & Depetris Guiguet, Edith, 2014. "Argentine Beef Demand and Household Choices of Retail Channels," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 5(01), pages 1-10, June.
    4. Stone, Kenneth E. & Artz, Georgeanne M., 2012. "Revisiting Wal-Mart's Impact on Iowa Small Town Retail: Twenty-Five Years Later," Staff General Research Papers Archive 35203, Iowa State University, Department of Economics.
    5. Veeva Mathew & Sam Thomas & Joseph I Injodey, 2012. "Direct And Indirect Effect Of Brand Credibility, Brand Commitment And Loyalty Intentions On Brand Equity," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 10(2), pages 73-82.
    6. Pedro Quelhas Brito & Peter J. McGoldrick & Umesh Ramchandra Raut, 2019. "Shopping Centre Patronage: Situational Factors Against Affect," Vision, , vol. 23(2), pages 189-196, June.
    7. Michael J. Hicks, 2007. "Job Turnover and Wages in the Retail Sector: The Influence of Wal-Mart," Journal of Private Enterprise, The Association of Private Enterprise Education, vol. 22(Spring 20), pages 137-160.
    8. H. R., Ganesha & Aithal, Sreeramana, 2020. "Consumer Communication Deployment Tactics: An Integrated Framework for Lifestyle Brands and Retailers in India (CCF-LS)," MPRA Paper 102550, University Library of Munich, Germany.
    9. Brown, James R., 2020. "The competitive structure of restaurant retailing: the impact of hedonic-utilitarian patronage motives," Journal of Business Research, Elsevier, vol. 107(C), pages 233-244.
    10. Javalgi, Rajshekhar (Raj) G. & Grossman, David A., 2016. "Aspirations and entrepreneurial motivations of middle-class consumers in emerging markets: The case of India," International Business Review, Elsevier, vol. 25(3), pages 657-667.
    11. Hicks, Michael J., 2007. "A Quasi-Experimental Test of Large Retail Store Impacts on Regional Labor Markets: The Case of Cabela's Retail Outlets," Journal of Regional Analysis and Policy, Mid-Continent Regional Science Association, vol. 37(2), pages 1-7.
    12. Dharmendra Mehta & Naveen K. Mehta & Jitendra Sharma, 2012. "Indian Organized Retail Sector: Impediments and Opportunities," Oeconomics of Knowledge, Saphira Publishing House, vol. 4(5), pages 8-17, November.
    13. Ward, Ronald W. & Ferrara, Oscar, 2005. "Measuring Brand Preferences Among U.S. Meat Consumers with Probit Models," 2005 Annual meeting, July 24-27, Providence, RI 19462, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    14. Michael J. Hicks, 2005. "The Impact of Wal-Mart on Local Fiscal Health: Evidence from a Panel of Ohio Counties," Public Economics 0511016, University Library of Munich, Germany.
    15. Arnold, Stephen J. & Handelman, Jay & Tigert, Douglas J., 1996. "Organizational legitimacy and retail store patronage," Journal of Business Research, Elsevier, vol. 35(3), pages 229-239, March.
    16. Ronald W. Ward & Julian Briz & Isabel de Felipe, 2003. "Competing supplies of olive oil in the German market: An application of multinomial logit models," Agribusiness, John Wiley & Sons, Ltd., vol. 19(3), pages 393-406.
    17. Rebecca Cleary & Rigoberto Lopez, 2014. "Supermarket responses to Wal-Mart Supercenter expansion: a structural approach," Empirical Economics, Springer, vol. 47(3), pages 905-925, November.
    18. Ting Zhu & Vishal Singh & Anthony J. Dukes, 2005. "Local Competition and Impact of Entry by a Dominant Retailer," CIE Discussion Papers 2005-05, University of Copenhagen. Department of Economics. Centre for Industrial Economics.
    19. Dobbs, Leah & Jensen, Kimberly & Leffew, Megan & English, Burton & Lambert, Dayton & Clark, Christopher, 2015. "Willingness to Pay for Tennessee Beef among Tennessee Consumers," 2015 Annual Meeting, January 31-February 3, 2015, Atlanta, Georgia 196672, Southern Agricultural Economics Association.
    20. Krueckeberg, Harry F., 1990. "Retail Food Store Employee Influence On Customer Shopping Behavior," Journal of Food Distribution Research, Food Distribution Research Society, vol. 21(01), pages 1-18, February.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:manlab:v:35:y:2010:i:1:p:35-58. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.xlri.ac.in/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.