IDEAS home Printed from https://ideas.repec.org/a/sae/jouent/v10y2024i1p97-118.html
   My bibliography  Save this article

Dealing with Uncertainties During COVID-19 Pandemic: Learning from the Case Study of Bombay Mothers and Children Welfare Society (BMCWS), Mumbai, India

Author

Listed:
  • Archana Singh

Abstract

The article presents the case study of ‘Bombay Mothers and Children Welfare Society’, a non-governmental organisation (NGO), working for the welfare of the people primarily in the area of health, education and vocational training, in both, urban and rural areas of Maharashtra (India). Following a qualitative approach, the article aims to understand the challenges encountered by the organisation due to uncertainties induced by the COVID-19 pandemic situation in India and its responses. The study shows that innovative business strategy and participatory-public-philanthropy-person (PPPP) model of sustenance helped the organisation to transform it into a ‘sustainable organisation’. Several long-term measures undertaken with its focus on innovation, stakeholders’ engagement for strategic decisions, community participation, collaboration, and business-like behaviour enabled the organisation to deal with the uncertainties in ‘normal times’. The legacy of good work done by the organisation helped it to gain the trust of all the stakeholders involved. During the COVID-19 crisis, the organisation undertook several short-term measures immediately to respond to the situation and received unconditional support from the staff and also from the community. The outcome was organisation and community resilience, which helped them to deal with the uncertainties in normal times as well as emergency/crisis situation. This article developed a framework for the NGO to deal with uncertainties for achieving their mission during a crisis situation like COVID-19. A combination of long-term and short-term measures, and its focus on innovative business strategy and PPPP model of sustenance, is the clear reflection of the entrepreneurial approach adopted for community development and decisions made by the leader of the NGO played critical role. Thus, the study suggests to follow ‘judgement-based approach towards entrepreneurship’ for understanding NGOs’ actions in crisis situation. The findings provide learnings for NGOs, interested in creating sustainable social organisation, and help them to prepare better to deal with uncertainties during a crisis situation.

Suggested Citation

  • Archana Singh, 2024. "Dealing with Uncertainties During COVID-19 Pandemic: Learning from the Case Study of Bombay Mothers and Children Welfare Society (BMCWS), Mumbai, India," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 10(1), pages 97-118, January.
    • Handle: RePEc:sae:jouent:v:10:y:2024:i:1:p:97-118
    DOI: 10.1177/23939575231210159
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/23939575231210159
    Download Restriction: no
    File URL: https://libkey.io/10.1177/23939575231210159?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Hamid Etemad, 2020. "Managing uncertain consequences of a global crisis: SMEs encountering adversities, losses, and new opportunities," Journal of International Entrepreneurship, Springer, vol. 18(2), pages 125-144, June.
    2. Eric Werker & Faisal Z. Ahmed, 2008. "What Do Nongovernmental Organizations Do?," Journal of Economic Perspectives, American Economic Association, vol. 22(2), pages 73-92, Spring.
    3. Moliterni, Fabio, 2017. "Sustainability-oriented Business Model Innovation: Context and Drivers," SAS: Society and Sustainability 263484, Fondazione Eni Enrico Mattei (FEEM).
    4. Kuruppu, Sanjaya Chinthana & Lodhia, Sumit, 2019. "Disruption and transformation: The organisational evolution of an NGO," The British Accounting Review, Elsevier, vol. 51(6).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gani Aldashev & Marco Marini & Thierry Verdier, 2017. "Samaritan Bundles: Inefficient Clustering in NGO Projects," Working Papers 6/17, Sapienza University of Rome, DISS.
    2. Peter Nunnenkamp & Hannes Öhler, 2012. "Funding, Competition and the Efficiency of NGOs : An Empirical Analysis of Non‐charitable Expenditure of US NGOs Engaged in Foreign Aid," Kyklos, Wiley Blackwell, vol. 65(1), pages 81-110, February.
    3. Gani Aldashev & Esteban Jaimovich & Thierry Verdier, 2018. "Small is Beautiful: Motivational Allocation in the Nonprofit Sector," Journal of the European Economic Association, European Economic Association, vol. 16(3), pages 730-780.
    4. Sebastian-Ion Ceptureanu & Eduard-Gabriel Ceptureanu & Mihai Cristian Orzan & Irinel Marin, 2017. "Toward a Romanian NPOs Sustainability Model: Determinants of Sustainability," Sustainability, MDPI, vol. 9(6), pages 1-26, June.
    5. Axel Dreher & Peter Nunnenkamp & Hannes Öhler & Johannes Weisser, 2009. "Acting Autonomously or Mimicking the State and Peers? A Panel Tobit Analysis of Financial Dependence and Aid Allocation by Swiss NGOs," CESifo Working Paper Series 2617, CESifo.
    6. Ariful Islam & Adil Mansoor & Mostafizur Rahman & Sazali Abd Wahab, 2020. "Adjusting A Strategic Cash-Flow Model For Bangladeshi Small And Medium Enterprises: The Art Of Surviving Covid-19 Emergency," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(5), pages 194-213, October.
    7. Nunnenkamp, Peter & Öhler, Hannes, 2010. "Donations to US based NGOs in international development cooperation: How (un-)informed are private donors?," University of Göttingen Working Papers in Economics 117, University of Goettingen, Department of Economics.
    8. Verdier, Thierry & Marini, Marco & Aldashev, Gani, 2010. "Brothers in Alms? Coordination between NGOs on Markets for Development Donations," CEPR Discussion Papers 8109, C.E.P.R. Discussion Papers.
    9. Fałkowski, Jan & Kurek, Przemysław J., 2024. "Religious symbols in the public sphere and development of the third sector: Some evidence from rural Poland," Journal of Comparative Economics, Elsevier, vol. 52(2), pages 495-508.
    10. Adhikari, Pawan & Upadhaya, Bedanand & Wijethilake, Chaminda & Dhakal Adhikari, Shovita, 2023. "The sociomateriality of digitalisation in Nepalese NGOs," The British Accounting Review, Elsevier, vol. 55(5).
    11. Faraz Usmani & Marc Jeuland & Subhrendu K. Pattanayak, 2024. "NGOs and the Effectiveness of Interventions," The Review of Economics and Statistics, MIT Press, vol. 106(6), pages 1690-1708, November.
    12. Vivian L. Towe & Joie D. Acosta & Anita Chandra, 2017. "Towards More Nuanced Classification of NGOs and Their Services to Improve Integrated Planning across Disaster Phases," IJERPH, MDPI, vol. 14(11), pages 1-10, November.
    13. repec:elg:eechap:15325_15 is not listed on IDEAS
    14. Besley, Timothy & Ghatak, Maitreesh, 2017. "Public–private partnerships for the provision of public goods: Theory and an application to NGOs," Research in Economics, Elsevier, vol. 71(2), pages 356-371.
    15. Étienne St-Jean & Maripier Tremblay, 2023. "Turbulence and adaptations to the coronavirus crisis: resources, coping and effects on stress and wellbeing of entrepreneurs," International Entrepreneurship and Management Journal, Springer, vol. 19(3), pages 1153-1175, September.
    16. Hamid Etemad, 2021. "Influential factors in internationalization of family firms, socially and innovatively oriented firms, and effective international activities in global E-markets," Journal of International Entrepreneurship, Springer, vol. 19(4), pages 469-478, December.
    17. Aldashev, Gani & Marini, Marco A. & Verdier, Thierry, 2015. "Governance of Non-Profit and Non-Governmental Organizations - Within- and Between- Organization Analyses: An Introduction," MPRA Paper 80447, University Library of Munich, Germany, revised 10 Jan 2015.
    18. Hamid Etemad, 2024. "Transformative potentials of generative artificial intelligence: Should international entrepreneurial enterprises adopt GEN.AI?," Journal of International Entrepreneurship, Springer, vol. 22(2), pages 141-163, June.
    19. Dreher, Axel & Nunnenkamp, Peter & Thiel, Susann & Thiele, Rainer, 2010. "Aid allocation by German NGOs: does the degree of public refinancing matter?," Kiel Working Papers 1584, Kiel Institute for the World Economy (IfW Kiel).
    20. Andreas Fuchs & Hannes Öhler, 2021. "Does private aid follow the flag? An empirical analysis of humanitarian assistance," The World Economy, Wiley Blackwell, vol. 44(3), pages 671-705, March.
    21. Hamid Etemad, 2022. "Towards an integrated and longitudinal life-cycle framework of international entrepreneurship: Exploring entrepreneurial orientation, capabilities, and network advantages overcoming barriers to intern," Journal of International Entrepreneurship, Springer, vol. 20(4), pages 503-536, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:jouent:v:10:y:2024:i:1:p:97-118. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.ediindia.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.