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Environmentally-Friendly Stadium Travel of Football Fans: A Stated Preferences Study

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  • Tim F. Thormann
  • Pamela Wicker

Abstract

Drawing on a rational choice framework, this study investigates fans’ stated preferences for (more) environmentally-friendly stadium travel (bicycles/e-scooters) on game days. Data from fans of a German Football Bundesliga club were collected using an online survey in 2021 ( n  = 1,652). Travel preferences were assessed using the contingent behavior method. The results of regression analyses indicate that the likelihood of using environmentally-friendly transportation means increases with perceived benefits, while perceived costs decrease this likelihood. Specifically, perceived environmental benefits and being an environmental role model had a positive effect, while monetary, convenience, and time-related costs had a negative effect.

Suggested Citation

  • Tim F. Thormann & Pamela Wicker, 2024. "Environmentally-Friendly Stadium Travel of Football Fans: A Stated Preferences Study," Journal of Sports Economics, , vol. 25(1), pages 3-29, January.
    • Handle: RePEc:sae:jospec:v:25:y:2024:i:1:p:3-29
    DOI: 10.1177/15270025231200889
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    References listed on IDEAS

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    More about this item

    Keywords

    Bundesliga; contingent behavior method; ecological sustainability; rational choice;
    All these keywords.

    JEL classification:

    • Z23 - Other Special Topics - - Sports Economics - - - Finance
    • Q59 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Other
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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