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Take Me Out to the Yakyushiai

Author

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  • Michael A. Leeds
  • Sumi Sakata

Abstract

The authors use data that are collected from the 2007 season to study attendance at Nippon Professional Baseball (NPB) games. Like Major League Baseball (MLB) teams, Japanese teams set price in the inelastic portion of the demand curve, but standard explanations for low prices do not apply. The authors also find some evidence that the visiting team’s fans play a greater role in NPB than in MLB. Games in domed stadiums or between teams in different leagues also draw more fans. Finally, attendance is greater at games between better teams and games that the home team is more likely to win.

Suggested Citation

  • Michael A. Leeds & Sumi Sakata, 2012. "Take Me Out to the Yakyushiai," Journal of Sports Economics, , vol. 13(1), pages 34-52, February.
    • Handle: RePEc:sae:jospec:v:13:y:2012:i:1:p:34-52
    DOI: 10.1177/1527002510394294
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    References listed on IDEAS

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    1. Yamamura, Eiji & Shin, Inyong, 2008. "The influence of a leader and social interaction on attendance: The case of the Japanese professional baseball league, 1952-2003," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 37(4), pages 1412-1426, August.
    2. Christopher M. Clapp & Jahn K. Hakes, 2005. "How Long a Honeymoon? The Effect of New Stadiums on Attendance in Major League Baseball," Journal of Sports Economics, , vol. 6(3), pages 237-263, August.
    3. David J. Berri & Martin B. Schmidt, 2006. "On the Road With the National Basketball Association's Superstar Externality," Journal of Sports Economics, , vol. 7(4), pages 347-358, November.
    4. Eiji Yamamura & Inyong Shin, 2009. "Convergence, clustering and their effects on attendance in the Japan Professional Baseball League," Applied Economics, Taylor & Francis Journals, vol. 41(25), pages 3257-3265.
    5. Buraimo, Babatunde & Simmons, Rob, 2009. "A tale of two audiences: Spectators, television viewers and outcome uncertainty in Spanish football," Journal of Economics and Business, Elsevier, vol. 61(4), pages 326-338, July.
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    Cited by:

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    2. Jyh-How Huang & Chung-Yi Lu & Yu-Chia Hsu, 2023. "Potential Baseball Fan Engagement: The Determinants of a New Television Audience in the Chinese Professional Baseball League during the COVID-19 Pandemic," Sustainability, MDPI, vol. 15(4), pages 1-14, February.
    3. Jarrod Olson & Daniel F. Stone, 2014. "Suspense-Optimal College Football Play-Offs," Journal of Sports Economics, , vol. 15(5), pages 519-540, October.
    4. Rodrigo Schneider & Peter Allmen & Garrett Munck, 2022. "The impact of winter Olympic games participation on NHL attendance," Economics of Governance, Springer, vol. 23(3), pages 253-270, December.
    5. Alexander John Bond & Francesco Addesa, 2020. "Competitive Intensity, Fans’ Expectations, and Match-Day Tickets Sold in the Italian Football Serie A, 2012-2015," Journal of Sports Economics, , vol. 21(1), pages 20-43, January.
    6. Hiroaki Funahashi & Shintaro Sato & Takuya Furukawa, 2022. "COVID-19 and Attendance Demand for Professional Sport in Japan: A Multilevel Analysis of Repeated Cross-Sectional National Data during the Pandemic," IJERPH, MDPI, vol. 19(9), pages 1-10, April.

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    Keywords

    baseball; Japan; attendance;
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