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The Impact of Fantasy Football Participation on NFL Attendance

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  • Todd Nesbit
  • Kerry King

Abstract

The fantasy sports industry, primarily led by fantasy football, has reportedly grown to 18 million unique players generating over $2 billion dollars annually according to the Fantasy Sports Trade Association. Anecdotal evidence suggests that this impressive growth is also generating increased interest for the sports on which the games are based. We use survey data from the ESPN Sports Poll to determine whether fantasy football participation increases NFL game attendance. The results suggest that fantasy football participants are not only more likely to attend at least one game per year, but also that they attend between 0.22 and 0.57 more games per season. Copyright International Atlantic Economic Society 2010

Suggested Citation

  • Todd Nesbit & Kerry King, 2010. "The Impact of Fantasy Football Participation on NFL Attendance," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 38(1), pages 95-108, March.
    • Handle: RePEc:kap:atlecj:v:38:y:2010:i:1:p:95-108
    DOI: 10.1007/s11293-009-9202-x
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    References listed on IDEAS

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    Cited by:

    1. Todd M. Nesbit & Kerry A. King-Adzima, 2012. "Major League Baseball Attendance and the Role of Fantasy Baseball," Journal of Sports Economics, , vol. 13(5), pages 494-514, October.
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    4. Karg, Adam J. & McDonald, Heath, 2011. "Fantasy sport participation as a complement to traditional sport consumption," Sport Management Review, Elsevier, vol. 14(4), pages 327-346.

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    Keywords

    Attendance; Fantasy sports; NFL;
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