IDEAS home Printed from https://ideas.repec.org/a/sae/jjlobr/v1y2012i2p139-152.html
   My bibliography  Save this article

Factors Affecting Purchase Intention on 3G Value-added Services

Author

Listed:
  • Huiying Du

    (Huiying Du is a Lecturer in Management at Beijing Information Science and Technology University, Beijing, China. E-mail: huiyingdu@gmail.com)

  • Ge Zhu

    (Ge Zhu is a Lecturer in E-Commerce at Beijing Information Science and Technology University, Beijing, China. E-mail: zhuge01@gmail.com)

  • Tingjie Lv

    (Tingjie Lv is a Professor in Mobile Commerce at Beijing University of Posts and Telecommunications, Beijing, China. E-mail: lutingjie@263.net)

  • Xuan Sun

    (Xuan Sun is a Lecturer in Computer Science at Beijing Information Science and Technology University, Beijing, China. E-mail: sunxuanbupt@gmail.com)

Abstract

This article provides insights into consumer behavior, and the results have important implications for designers, managers, marketers, and system providers of 3G value-added services to explore a conceptual model for analyzing customers’ perceptions of using 3G value-added services. An empirical investigation was carried out to test the hypotheses. The samples include 826 professional participants. Structural equation modeling (SEM) is used to test the relationships of the model. After reviewing the previous research papers, a conceptual model of customer adoption is developed and nine important factors are proposed, namely, perceived usefulness, perceived ease of use, perceived security, perceived price, use experience, perceived enjoyment, need for uniqueness, social influence, context and compatibility. Then a big sample of questionnaire investigation in Chinese 3G value-added service market is conducted. The empirical findings are as follows: (a) security and social influence are two of the most important factors in 3G market; (b) 3G value-added services must be enjoyable and useful; (c) using context should be friendly and compatible. The results not only help to develop a sophisticated understanding of 3G adoption theories for researchers but also offer useful knowledge to those involved in promoting 3G value-added services to potential purchasers.

Suggested Citation

  • Huiying Du & Ge Zhu & Tingjie Lv & Xuan Sun, 2012. "Factors Affecting Purchase Intention on 3G Value-added Services," Jindal Journal of Business Research, , vol. 1(2), pages 139-152, December.
    • Handle: RePEc:sae:jjlobr:v:1:y:2012:i:2:p:139-152
    DOI: 10.1177/2278682113477448
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2278682113477448
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2278682113477448?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Rouibah, Kamel & Abbas, Hasan & Rouibah, Samia, 2011. "Factors affecting camera mobile phone adoption before e-shopping in the Arab world," Technology in Society, Elsevier, vol. 33(3), pages 271-283.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    3. Nan Zhang & Xunhua Guo & Guoqing Chen, 2011. "Why adoption and use behavior of IT/IS cannot last?—two studies in China," Information Systems Frontiers, Springer, vol. 13(3), pages 381-395, July.
    4. Song, Jinzhu & Drennan, Judy C. & Andrews, Lynda M., 2012. "Exploring regional differences in Chinese consumer acceptance of new mobile technology: A qualitative study," Australasian marketing journal, Elsevier, vol. 20(1), pages 80-88.
    5. Se-Joon Hong & Kar Yan Tam, 2006. "Understanding the Adoption of Multipurpose Information Appliances: The Case of Mobile Data Services," Information Systems Research, INFORMS, vol. 17(2), pages 162-179, June.
    6. Sheppard, Blair H & Hartwick, Jon & Warshaw, Paul R, 1988. "The Theory of Reasoned Action: A Meta-analysis of Past Research with Recommendations for Modifications and Future Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 325-343, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nedra, Bahri-Ammari & Hadhri, Walid & Mezrani, Mariem, 2019. "Determinants of customers' intentions to use hedonic networks: The case of Instagram," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 21-32.
    2. Chih-Cheng Chen & Chien-Wen Chen & Yi-Chun Tung, 2018. "Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis," Sustainability, MDPI, vol. 10(3), pages 1-18, March.
    3. Alsalem, Amani & Fry, Marie-Louise & Thaichon, Park, 2020. "To donate or to waste it: Understanding posthumous organ donation attitude," Australasian marketing journal, Elsevier, vol. 28(3), pages 87-97.
    4. Hajiheydari, Nastaran & Delgosha, Mohammad Soltani & Olya, Hossein, 2021. "Scepticism and resistance to IoMT in healthcare: Application of behavioural reasoning theory with configurational perspective," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
    5. Borhan, Muhamad Nazri & Ibrahim, Ahmad Nazrul Hakimi & Miskeen, Manssour A. Abdulasalm, 2019. "Extending the theory of planned behaviour to predict the intention to take the new high-speed rail for intercity travel in Libya: Assessment of the influence of novelty seeking, trust and external inf," Transportation Research Part A: Policy and Practice, Elsevier, vol. 130(C), pages 373-384.
    6. Maria Rodrigues & João F. Proença & Rita Macedo, 2023. "Determinants of the Purchase of Secondhand Products: An Approach by the Theory of Planned Behaviour," Sustainability, MDPI, vol. 15(14), pages 1-18, July.
    7. Robert Konopaske & Chet Robie & John M. Ivancevich, 2009. "Managerial Willingness to Assume Traveling, Short-term and Long-term Global Assignments," Management International Review, Springer, vol. 49(3), pages 359-387, June.
    8. Hoti, Ferdiana & Perko, Tanja & Thijssen, Peter & Renn, Ortwin, 2021. "Who is willing to participate? Examining public participation intention concerning decommissioning of nuclear power plants in Belgium," Energy Policy, Elsevier, vol. 157(C).
    9. Gansser, Oliver Alexander & Reich, Christina Stefanie, 2021. "A new acceptance model for artificial intelligence with extensions to UTAUT2: An empirical study in three segments of application," Technology in Society, Elsevier, vol. 65(C).
    10. Chieh-Peng Lin & Yuan-Hui Tsai & Sheng-Wuu Joe & Chou-Kang Chiu, 2013. "Modeling IT product recall intention based on the theory of reasoned action and information asymmetry: a qualitative aspect," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(2), pages 753-759, February.
    11. Viswanath Venkatesh, 2000. "Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model," Information Systems Research, INFORMS, vol. 11(4), pages 342-365, December.
    12. Sylvain Durocher & Anne Fortin, 2014. "New Canadian Accounting Standards for Private Enterprises and the Adoption Timing Decision," Australian Accounting Review, CPA Australia, vol. 24(3), pages 218-236, September.
    13. Jun Hwan Kim & Hyun Cheol Lee, 2019. "Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 11(11), pages 1-19, June.
    14. Gao, Tao (Tony) & Rohm, Andrew J. & Sultan, Fareena & Pagani, Margherita, 2013. "Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance," Journal of Business Research, Elsevier, vol. 66(12), pages 2536-2544.
    15. van Hoesel, C.P.M. & Goossens, J.H.M. & Kroon, L.G., 2001. "A branch-and-cut approach for solving line planning problems," Research Memorandum 016, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    16. Marta Perdigoto & Winnie Picoto, 2012. "Analysing Intention And Action In Mobile Banking Services," Portuguese Journal of Management Studies, ISEG, Universidade de Lisboa, vol. 0(2), pages 133-152.
    17. Pereira, Vijay & Tuffour, James & Patnaik, Swetketu & Temouri, Yama & Malik, Ashish & Singh, Sanjay Kumar, 2021. "The quest for CSR: Mapping responsible and irresponsible practices in an intra-organizational context in Ghana’s gold mining industry," Journal of Business Research, Elsevier, vol. 135(C), pages 268-281.
    18. Icek Ajzen & Jane Klobas, 2013. "Fertility intentions," Demographic Research, Max Planck Institute for Demographic Research, Rostock, Germany, vol. 29(8), pages 203-232.
    19. Diah Hari Suryaningrum, 2012. "Assessing Individual Performance On Information Technology Adoption: A New Model," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(4), pages 111-125.
    20. Mikkel Thorhauge & Elisabetta Cherchi & Joan L. Walker & Jeppe Rich, 2019. "The role of intention as mediator between latent effects and behavior: application of a hybrid choice model to study departure time choices," Transportation, Springer, vol. 46(4), pages 1421-1445, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:jjlobr:v:1:y:2012:i:2:p:139-152. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.