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Strategies for the Promotion and Diffusion of Consumer Goods and Services: An Overview

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  • R. Keith Semple

    (Department of Geography The Ohio State University Columbus, Ohio 43210 U.S.A.)

  • Lawrence A. Brown

    (Department of Geography The Ohio State University Columbus, Ohio 43210 U.S.A.)

  • Marilyn A. Brown

    (Department of Geography The Ohio State University Columbus, Ohio 43210 U.S.A.)

Abstract

THIS PAPER DISCUSSES MANY FACTORS WHICH AFFECT AGENCY STRATEGIES FOR THE PROMOTION AND DIFFUSION OF CONSUMER GOODS AND SERVICES. IT EXAMINES STRATEGIES FOR MARKET SELECTION, INFRASTRUCTURE DEVELOPMENT, PRICE DETERMINATION AND PROMOTIONAL COMMUNICATION. ALSO DISCUSSED ARE CHARACTERISTICS OF THE GOODS AND SERVICES, AGENCY ATTRIBUTES, THE LIFE CYCLE OF GOODS AND SERVICES WITH THE ASSOCIATED INFORMATIONAL FEEDBACK MECHANISMS, AND THE IMPACT OF THE SPATIAL EXTENT OF INNOVATION DIFFUSION ON STRATEGY FORMULATIONS.

Suggested Citation

  • R. Keith Semple & Lawrence A. Brown & Marilyn A. Brown, 1977. "Strategies for the Promotion and Diffusion of Consumer Goods and Services: An Overview," International Regional Science Review, , vol. 2(1), pages 91-102, October.
    • Handle: RePEc:sae:inrsre:v:2:y:1977:i:1:p:91-102
    DOI: 10.1177/016001767700200107
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    References listed on IDEAS

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    1. Brown, Marilyn A. & Maxson, Gaybrielle E. & Brown, Lawrence A., 1977. "Diffusion Agency Strategies and Innovation Diffusion: A Case Study of the Eastern Ohio Resource Development Center," Journal of Regional Analysis and Policy, Mid-Continent Regional Science Association, vol. 7(1), pages 1-26.
    2. Brown, Lawrence A & Lentnek, Barry, 1973. "Innovation Diffusion in a Developing Economy: A Mesoscale View," Economic Development and Cultural Change, University of Chicago Press, vol. 21(2), pages 274-292, January.
    3. Duane F. Marble & John D. Nystuen, 1963. "An Approach To The Direct Measurement Of Community Mean Information Fields," Papers in Regional Science, Wiley Blackwell, vol. 11(1), pages 99-109, January.
    4. Edgar M. Hoover, 1937. "Spatial Price Discrimination," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 4(3), pages 182-191.
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