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Low-cost Technologies for Kirana (Small) Retail: A Game Changer?

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  • Vikram Choudhary
  • Rajesh K Aithal

Abstract

The small retail sector in India, which employs millions of people, faces continuous threats from the emergence of modern retail and e-commerce. There is an urgent need to become more efficient and competitive. Increased use of technology can address many of the challenges, and in the last few years, many tech start-ups have come up with low-cost technology solutions for small retailers. The article attempts to map the emergence of these low-cost technologies and draw out the themes that could help increase the adoption and help the small retailer become more competitive.

Suggested Citation

  • Vikram Choudhary & Rajesh K Aithal, 2023. "Low-cost Technologies for Kirana (Small) Retail: A Game Changer?," IIM Kozhikode Society & Management Review, , vol. 12(2), pages 250-258, July.
    • Handle: RePEc:sae:iimkoz:v:12:y:2023:i:2:p:250-258
    DOI: 10.1177/22779752221099128
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    References listed on IDEAS

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