IDEAS home Printed from https://ideas.repec.org/a/sae/globus/v25y2024i2p349-376.html
   My bibliography  Save this article

Measuring Smiling Curves in Community Enterprises: Evidence from the One Tambon One Product Entrepreneurship Programme in Border Thailand

Author

Listed:
  • Piriya Pholphirul
  • Teerawat Charoenrat
  • Akkaranai Kwanyou
  • Pungpond Rukumnuaykit
  • Kitisak Srijamdee

Abstract

Stan Shih’s smiling curve concept has been applied for use in describing manufacturing industries of various sizes around the world; yet, no studies, so far, have ever been undertaken using small enterprises, like community enterprises. The objective of this article is to explain the use of the smiling curve concept in community enterprises in Thailand as a case study. From a survey of 101 community enterprises under the One Tambon One Product (OTOP) entrepreneurship programme in a border province of Thailand, it was found that the smiling curve concept can also be applied in the case of community businesses. Emphasizing the importance of upstream activities, like applying concepts of creativity and research and development in production as well as focusing on downstream activities such as marketing, sales promotion and branding strategies are found to enhance business performance (profit) of those community enterprises. Therefore, the relevant government agencies or business sectors should step in to provide support and collaborative assistance by focusing on both activities (upstream activities and downstream activities) to add value to community products and make community businesses more competitive in both national and international markets.

Suggested Citation

  • Piriya Pholphirul & Teerawat Charoenrat & Akkaranai Kwanyou & Pungpond Rukumnuaykit & Kitisak Srijamdee, 2024. "Measuring Smiling Curves in Community Enterprises: Evidence from the One Tambon One Product Entrepreneurship Programme in Border Thailand," Global Business Review, International Management Institute, vol. 25(2), pages 349-376, April.
  • Handle: RePEc:sae:globus:v:25:y:2024:i:2:p:349-376
    DOI: 10.1177/0972150920967523
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0972150920967523
    Download Restriction: no

    File URL: https://libkey.io/10.1177/0972150920967523?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Sakshi AGGARWAL, 2017. "Smile curve and its linkages with global value chains," Journal of Economics Bibliography, KSP Journals, vol. 4(3), pages 278-286, September.
    2. Aggarwal, Sakshi, 2017. "Smile Curve and its linkages with Global Value Chains," MPRA Paper 79324, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Halit Yanikkaya & Abdullah Altun & Pınar Tat, 2023. "Once again “smile curve”: Is chain upgrading possible?," Review of Development Economics, Wiley Blackwell, vol. 27(1), pages 62-88, February.
    2. Gupta, Ashish, 2024. "Impact of innovation on employment: A review of literature," MPRA Paper 120383, University Library of Munich, Germany.
    3. Aggarwal, Sakshi, 2023. "The empirical measurement and determinants of intra-industry trade for a developing country," MPRA Paper 117112, University Library of Munich, Germany.
    4. Aggarwal, Sakshi, 2023. "LSTM based Anomaly Detection in Time Series for United States exports and imports," MPRA Paper 117149, University Library of Munich, Germany.
    5. Aggarwal, Sakshi, 2023. "Global assessment of climate change and trade on food security," MPRA Paper 117152, University Library of Munich, Germany.
    6. Sukhia, Jyoti, 2024. "India’s look east policy: Its evolution, challenges and prospects," MPRA Paper 120384, University Library of Munich, Germany.
    7. Sabina Szymczak & Aleksandra Parteka & Joanna Wolszczak-Derlacz, 2022. "Position in global value chains and wages in Central and Eastern European countries," European Journal of Industrial Relations, , vol. 28(2), pages 211-230, June.
    8. Aggarwal, Sakshi, 2023. "Machine Learning algorithms, perspectives, and real-world application: Empirical evidence from United States trade data," MPRA Paper 116579, University Library of Munich, Germany.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:globus:v:25:y:2024:i:2:p:349-376. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.imi.edu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.