IDEAS home Printed from https://ideas.repec.org/a/sae/globus/v11y2010i3p347-363.html
   My bibliography  Save this article

A Structural Equation Analysis of the Animosity Model of Foreign Product Purchase in Egypt

Author

Listed:
  • Mohamed M. Mostafa

    (Mohamed M. Mostafa is affiliated with New York Institute of Technology, Bahrain Campus, School of Management, Bahrain. E-mail: mostafa@usa.com)

Abstract

At times, imported brands have become linked with animosity and cultural clashes. This study investigates the influence of consumer animosity on the purchase behaviour of Egyptian consumers regarding Israeli products. Using a large sample of 776 consumers, the animosity model of foreign product purchase has been tested in an Arab non-Western context. The survey results provide reasonable support for the validity of the proposed model. Specifically, the findings from the structural equation model confirm the influence of consumers’ ethnocentrism and consumer animosity on their product judgements and actual purchase behaviour via the mediator role of willingness to purchase. This study contributes to the literature of consumer animosity by examining the animosity model of foreign product purchase in Egypt where virtually no studies have been conducted. The study helps marketers and policy makers to fine-tune their marketing programmes in the Arab world.

Suggested Citation

  • Mohamed M. Mostafa, 2010. "A Structural Equation Analysis of the Animosity Model of Foreign Product Purchase in Egypt," Global Business Review, International Management Institute, vol. 11(3), pages 347-363, October.
    • Handle: RePEc:sae:globus:v:11:y:2010:i:3:p:347-363
    DOI: 10.1177/097215091001100303
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/097215091001100303
    Download Restriction: no
    File URL: https://libkey.io/10.1177/097215091001100303?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Chaim Fershtman & Neil Gandal, 1998. "The Effect of the Arab Boycott on Israel: The Automobile Market," RAND Journal of Economics, The RAND Corporation, vol. 29(1), pages 193-214, Spring.
    2. Jill Gabrielle Klein, 2002. "Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(2), pages 345-363, June.
    3. Sen, Sankar & Gurhan-Canli, Zeynep & Morwitz, Vicki, 2001. "Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(3), pages 399-417, December.
    4. Dmitrovic, Tanja & Vida, Irena & Reardon, James, 2009. "Purchase behavior in favor of domestic products in the West Balkans," International Business Review, Elsevier, vol. 18(5), pages 523-535, October.
    5. Yu, Julie H. & Albaum, Gerald, 2002. "Sovereignty change influences on consumer ethnocentrism and product preferences: Hong Kong revisited one year later," Journal of Business Research, Elsevier, vol. 55(11), pages 891-899, November.
    6. Folkes, Valerie S, 1988. "Recent Attribution Research in Consumer Behavior: A Review and New Directions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(4), pages 548-565, March.
    7. Hubbard, Raymond & Vetter, Daniel E., 1996. "An empirical comparison of published replication research in accounting, economics, finance, management, and marketing," Journal of Business Research, Elsevier, vol. 35(2), pages 153-164, February.
    8. Kotchen, Matthew J. & Reiling, Stephen D., 2000. "Environmental attitudes, motivations, and contingent valuation of nonuse values: a case study involving endangered species," Ecological Economics, Elsevier, vol. 32(1), pages 93-107, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Justina Gineikiene & Adamantios Diamantopoulos, 2017. "I hate where it comes from but I still buy it: Countervailing influences of animosity and nostalgia," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(8), pages 992-1008, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Qi Sun & Fang Wu & Shanjun Li & Rajdeep Grewal, 2021. "Consumer Boycotts, Country of Origin, and Product Competition: Evidence from China’s Automobile Market," Management Science, INFORMS, vol. 67(9), pages 5857-5877, September.
    2. SandIkcI, Özlem & Ekici, Ahmet, 2009. "Politically motivated brand rejection," Journal of Business Research, Elsevier, vol. 62(2), pages 208-217, February.
    3. Nils Christian Hoffmann & Juelin Yin & Stefan Hoffmann, 2020. "Chain of Blame: A Multi-country Study of Consumer Reactions Towards Supplier Hypocrisy in Global Supply Chains," Management International Review, Springer, vol. 60(2), pages 247-286, April.
    4. Fong, Cher-Min & Chang, Hsing-Hua Stella & Lin, Mong-Ching & Chen, I-Hung, 2022. "Reexamining emerging market animosity toward western developed countries: A social dilemma in physical retailing consumption under normative influence," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    5. El Banna, Alia & Papadopoulos, Nicolas & Murphy, Steven A. & Rod, Michel & Rojas-Méndez, José I., 2018. "Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers: “Divided loyalties” or “dual allegiance”?," Journal of Business Research, Elsevier, vol. 82(C), pages 310-319.
    6. Braunsberger, Karin & Buckler, Brian, 2011. "What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott," Journal of Business Research, Elsevier, vol. 64(1), pages 96-102, January.
    7. Hong, EunPyo & Park, JungKun & Jaroenwanit, Pensri & Siriyota, Kampanat & Sothonvit, Arpasri, 2023. "The effect of customer ethnocentrism and customer participation on global brand attitude: The perspective of Chinese customer," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    8. Schnettler, Berta & Sánchez, Mercedes & Orellana, Ligia & Sepúlveda, José, 2013. "Country of origin and ethnocentrism: a review from the perspective of food consumption," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 17.
    9. José Felipe Jiménez-Guerrero & Juan Carlos Pérez-Mesa & Emilio Galdeano-Gómez, 2020. "Alternative Proposals to Measure Consumer Ethnocentric Behavior: A Narrative Literature Review," Sustainability, MDPI, vol. 12(6), pages 1-16, March.
    10. Amine, Lyn Suzanne, 2008. "Country-of-origin, animosity and consumer response: Marketing implications of anti-Americanism and Francophobia," International Business Review, Elsevier, vol. 17(4), pages 402-422, August.
    11. Roberto A. Weber & Sili Zhang, 2023. "What Money Can Buy: How Market Exchange Promotes Values," CESifo Working Paper Series 10809, CESifo.
    12. Schnettler, Berta & Sánchez, Mercedes & Orellana, Ligia & Sepúlveda, José, 2013. "Country of origin and ethnocentrism: a review from the perspective of food consumption," Economi­a Agraria (Revista Economia Agraria), Agrarian Economist Association (AEA), Chile, vol. 17, pages 1-17, December.
    13. Rakesh Sambharya & Martina Musteen, 2014. "Institutional environment and entrepreneurship: An empirical study across countries," Journal of International Entrepreneurship, Springer, vol. 12(4), pages 314-330, December.
    14. Tovar, Jorge, 2012. "Consumers’ Welfare and Trade Liberalization: Evidence from the Car Industry in Colombia," World Development, Elsevier, vol. 40(4), pages 808-820.
    15. Yanju Luo & Jinyang Deng & Chad Pierskalla & Ju-hyoung Lee & Jiayao Tang, 2022. "New Ecological Paradigm, Leisure Motivation, and Wellbeing Satisfaction: A Comparative Analysis of Recreational Use of Urban Parks before and after the COVID-19 Outbreak," Land, MDPI, vol. 11(8), pages 1-28, August.
    16. David Silvera & Tracy Meyer & Daniel Laufer, 2009. "Threat Perception in Older Customers," Working Papers 0066, College of Business, University of Texas at San Antonio.
    17. Per Åsberg & Henrik Uggla, 2019. "Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into account," Journal of Brand Management, Palgrave Macmillan, vol. 26(5), pages 483-496, September.
    18. Kerstin K Zander & Gillian B Ainsworth & Jürgen Meyerhoff & Stephen T Garnett, 2014. "Threatened Bird Valuation in Australia," PLOS ONE, Public Library of Science, vol. 9(6), pages 1-9, June.
    19. Denise L. Stanley, 2005. "Local Perception of Public Goods: Recent Assessments of Willingness‐to‐pay for Endangered Species," Contemporary Economic Policy, Western Economic Association International, vol. 23(2), pages 165-179, April.
    20. Zaklina Stojanovic & Jelena Filipovic & Boban Mugosa, 2013. "Consumer Acceptance Of Functional Foods In Montenegro," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 9(3), pages 65-74.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:globus:v:11:y:2010:i:3:p:347-363. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.imi.edu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.