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An Analysis of Emerging Patterns of Consumption in the Age of Globalization and Digitalization

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  • Hamid Yeganeh

Abstract

This paper analyzes emerging patterns of consumption in the modern world marked by the forces of globalization and digitalization. The study adopts a multidisciplinary approach and relies on the existing literature to identify seven key trends including the rise of the global middle class, urbanized consumption, glocalization, shortening products lifecycles, the rising cost of consumers’ attention, digital consumers, and the collaborative consumption. The findings and implications are discussed and some avenues for future research are suggested.

Suggested Citation

  • Hamid Yeganeh, 2019. "An Analysis of Emerging Patterns of Consumption in the Age of Globalization and Digitalization," FIIB Business Review, , vol. 8(4), pages 259-270, December.
    • Handle: RePEc:sae:fbbsrw:v:8:y:2019:i:4:p:259-270
    DOI: 10.1177/2319714519873748
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    References listed on IDEAS

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    Cited by:

    1. Jain, Ritu & Jain, Kokil & Behl, Abhishek & Pereira, Vijay & Del Giudice, Manlio & Vrontis, Demetris, 2022. "Mainstreaming fashion rental consumption: A systematic and thematic review of literature," Journal of Business Research, Elsevier, vol. 139(C), pages 1525-1539.
    2. Osama Sam Al-Kwifi & Allam K. Abu Farha & Wael S. Zaraket, 2020. "Competitive Dynamics Between Multinational Companies and Local Rivals in Emerging Markets," FIIB Business Review, , vol. 9(3), pages 189-204, September.
    3. Gurleen Kaur & Chanpreet Kaur, 2020. "COVID-19 and the Rise of the New Experience Economy," FIIB Business Review, , vol. 9(4), pages 239-248, December.

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