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If You Can'T Say Something Nice

Author

Listed:
  • George A. Johanson

    (Ohio University)

  • Crystal J. Gips

    (Ohio University)

  • Charles E. Rich

    (Ohio University)

Abstract

Analysis of several data sets suggests that when "don't know" is used as an option in an evaluation of others, the number of omitted items may correlate negatively with the summated evaluation. When present, this variation of social desirability or nonrandom tendency toward item nonresponse has the potential to bias results. Measures are suggested to both detect and control for this tendency.

Suggested Citation

  • George A. Johanson & Crystal J. Gips & Charles E. Rich, 1993. "If You Can'T Say Something Nice," Evaluation Review, , vol. 17(1), pages 116-122, February.
    • Handle: RePEc:sae:evarev:v:17:y:1993:i:1:p:116-122
    DOI: 10.1177/0193841X9301700109
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    References listed on IDEAS

    as
    1. Didow, Nicholas M, Jr & Perreault, William D, Jr & Williamson, Nicholas C, 1983. "A Cross-Sectional Optimal Scaling Analysis of the Index of Consumer Sentiment," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(3), pages 339-347, December.
    2. Dickinson, John R. & Kirzner, Eric, 1985. "Questionnaire item omission as a function of within-group question position," Journal of Business Research, Elsevier, vol. 13(1), pages 71-75, February.
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