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Media, Religion and the Marketplace in the Information Economy: Evidence from Singapore

Author

Listed:
  • Jessie P H Poon

    (Department of Geography, University at Buffalo-SUNY, Buffalo, NY 14261, USA)

  • Shirlena Huang

    (Department of Geography, National University of Singapore, Kent Ridge, Singapore)

  • Pauline Hope Cheong

    (Hugh Downs School of Human Communication, Arizona State University, Tempe, AZ 85287-1205, USA)

Abstract

In this paper we suggest that the exchange of communication in a mediatized environment is transforming the nature of transactions in the religious marketplace. In this economy of religious informational exchanges, digitalization facilitates a process of mediatization that converts religious performance into forms suitable for commodification and commoditization. The intersection of digital media, religion, and the marketplace is demonstrated in the context of mega Protestant and Buddhist organizations in Singapore. We show how these large organizations embed media relations in their sacred spaces through a process of hybridization. In turn, hybrid spaces are converted into material outputs that may be readily transacted in real and virtual spaces. Hybridization attends to a postmodern audience and consumers who value experience and sensorial stimulations. It integrates retail, entertainment, and the aesthetics into a space of ascetic performance that is digitally transportable. Digital transactional spaces thrive on the abundance of information, and information multiplies when communication is unfettered by the absence of proprietary safeguards. The religious marketplace may therefore be understood as a medially driven performance space where points of interaction are digitally convertible for further reproduction, reconsumption, and redistribution in media form.

Suggested Citation

  • Jessie P H Poon & Shirlena Huang & Pauline Hope Cheong, 2012. "Media, Religion and the Marketplace in the Information Economy: Evidence from Singapore," Environment and Planning A, , vol. 44(8), pages 1969-1985, August.
  • Handle: RePEc:sae:envira:v:44:y:2012:i:8:p:1969-1985
    DOI: 10.1068/a44272
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    References listed on IDEAS

    as
    1. Gavin Peebles & Peter Wilson, 2002. "Economic Growth and Development in Singapore," Books, Edward Elgar Publishing, number 2468.
    2. Toru Yoshikawa & Lai Si Tsui-Auch & Jean McGuire, 2007. "Corporate Governance Reform as Institutional Innovation: The Case of Japan," Organization Science, INFORMS, vol. 18(6), pages 973-988, December.
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