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Performing the Green Market—Creating Space: Emergence of the Green Consumer in the Russian Woodlands

Author

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  • Jarmo Kortelainen

    (Department of Geography, University of Joensuu, PO Box 111, 80101 Joensuu, Finland)

Abstract

The paper explores green markets as relational effects. The aim is to show that the green markets of the forest industry did not develop and expand through green consumption behaviour but were performed by a hybrid set of actors including environmental nongovernmental organisations, publishing companies, certification agencies, market researchers, and critical citizens. The spatiality of greening is expressed by showing how spatial relations, territorial spaces, and spatial differences were created and utilised within the process. Empirically, the focus is on the Russian forest sector. By analysing two examples, a conflict over old-growth forests, and a forest certification process, the study indicates how spatial reorientation and the westward export of the forest industry have resulted in greening timber markets in various parts of the Russian forest peripheries.

Suggested Citation

  • Jarmo Kortelainen, 2008. "Performing the Green Market—Creating Space: Emergence of the Green Consumer in the Russian Woodlands," Environment and Planning A, , vol. 40(6), pages 1294-1311, June.
    • Handle: RePEc:sae:envira:v:40:y:2008:i:6:p:1294-1311
    DOI: 10.1068/a39145
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    References listed on IDEAS

    as
    1. Dudarev, Grigori & Boltramovich, Sergey & Efremov, Dmitry, . "From Russian Forests to World Markets. A Competitive Analysis of the Northwest Russian Forest Cluster," ETLA B, The Research Institute of the Finnish Economy, number 195, June.
    2. Eric Sheppard, 2002. "The Spaces and Times of Globalization: Place, Scale, Networks, and Positionality," Economic Geography, Taylor & Francis Journals, vol. 78(3), pages 307-330, July.
    3. Jo Crotty, 2002. "Economic Transition and Pollution Control in the Russian Federation: Beyond Pollution Intensification?," Europe-Asia Studies, Taylor & Francis Journals, vol. 54(2), pages 299-316.
    4. Ken Peattie, 2001. "Golden goose or wild goose? The hunt for the green consumer," Business Strategy and the Environment, Wiley Blackwell, vol. 10(4), pages 187-199, July.
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    Cited by:

    1. Trina Hamilton, 2013. "Beyond Market Signals: Negotiating Marketplace Politics and Corporate Responsibilities," Economic Geography, Clark University, vol. 89(3), pages 285-307, July.
    2. Jim Ormond, 2015. "New Regimes of Responsibilization: Practicing Product Carbon Footprinting in the New Carbon Economy," Economic Geography, Clark University, vol. 91(4), pages 425-448, October.

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