IDEAS home Printed from https://ideas.repec.org/a/bla/bstrat/v13y2004i2p96-106.html
   My bibliography  Save this article

Can ‘market transformation’ lead to ‘sustainable business’? A critical appraisal of the UK's strategy for sustainable business

Author

Listed:
  • Teresa Smallbone

Abstract

This paper traces the origins and development of the concept of ‘market transformation’, from its beginnings as a part of energy policy in the USA, to its subsequent development in the UK. It discusses whether it could become a strategic option for British business in pursuit of sustainable growth. Drawing together themes from the academic literature on marketing, consumer behaviour, business, and energy policy, together with data from national programmes, and British government sources, the paper argues that such an approach would be based on a twin false premise – that selling energy efficiency to consumers is in accordance with modern marketing thinking, and that it has much to do with achieving sustainable development. It concludes that while achieving sustainable development will certainly encompass the transformation of markets for many products, ‘market transformation’ itself cannot be seen as a key driver for change. Copyright © 2004 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Teresa Smallbone, 2004. "Can ‘market transformation’ lead to ‘sustainable business’? A critical appraisal of the UK's strategy for sustainable business," Business Strategy and the Environment, Wiley Blackwell, vol. 13(2), pages 96-106, March.
    • Handle: RePEc:bla:bstrat:v:13:y:2004:i:2:p:96-106
    DOI: 10.1002/bse.397
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/bse.397
    Download Restriction: no
    File URL: https://libkey.io/10.1002/bse.397?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Sutherland, Ronald J, 1996. "The economics of energy conservation policy," Energy Policy, Elsevier, vol. 24(4), pages 361-370, April.
    2. Ken Peattie, 2001. "Golden goose or wild goose? The hunt for the green consumer," Business Strategy and the Environment, Wiley Blackwell, vol. 10(4), pages 187-199, July.
    3. Roberts, James A., 1996. "Green Consumers in the 1990s: Profile and Implications for Advertising," Journal of Business Research, Elsevier, vol. 36(3), pages 217-231, July.
    4. Blumstein, Carl & Goldstone, Seymour & Lutzenhiser, Loren, 2000. "A theory-based approach to market transformation," Energy Policy, Elsevier, vol. 28(2), pages 137-144, February.
    5. Bearden, William O & Etzel, Michael J, 1982. "Reference Group Influence on Product and Brand Purchase Decisions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 183-194, September.
    6. Schiellerup, P., 2002. "An examination of the effectiveness of the EU minimum standard on cold appliances: the British case," Energy Policy, Elsevier, vol. 30(4), pages 327-332, March.
    7. Jacoby, Jacob, 1984. "Perspectives on Information Overload," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(4), pages 432-435, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sukhbir Sandhu & Lucie K. Ozanne & Clive Smallman & Ross Cullen, 2010. "Consumer driven corporate environmentalism: Fact or fiction?," Business Strategy and the Environment, Wiley Blackwell, vol. 19(6), pages 356-366, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Song, Hak Jun & Lee, Choong-Ki & Kang, Soo K. & Boo, Sug-jin, 2012. "The effect of environmentally friendly perceptions on festival visitors’ decision-making process using an extended model of goal-directed behavior," Tourism Management, Elsevier, vol. 33(6), pages 1417-1428.
    2. Deepti Jog & Divya Singhal, 2024. "Greenwashing Understanding Among Indian Consumers and Its Impact on Their Green Consumption," Global Business Review, International Management Institute, vol. 25(2), pages 491-511, April.
    3. Mills, Bradford F. & Schleich, Joachim, 2009. "Profits or preferences? Assessing the adoption of residential solar thermal technologies," Energy Policy, Elsevier, vol. 37(10), pages 4145-4154, October.
    4. Vinod Sharma & J. Sonwalkar & Maohar Kapse, 2013. "Consumer Purchase Behaviour for Green Products," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 50-65.
    5. Faure, Corinne & Schleich, Joachim & Schlomann, Barbara, 2013. "Retailer compliance with energy label regulations," Working Papers "Sustainability and Innovation" S10/2013, Fraunhofer Institute for Systems and Innovation Research (ISI).
    6. Faiers, Adam & Cook, Matt & Neame, Charles, 2007. "Towards a contemporary approach for understanding consumer behaviour in the context of domestic energy use," Energy Policy, Elsevier, vol. 35(8), pages 4381-4390, August.
    7. Christina Soyoung Song & Ji Young Lee & Renissa Mutha & Mijin Kim, 2023. "Frugal or Sustainable? The Interplay of Consumers’ Personality Traits and Self-Regulated Minds in Recycling Behavior," Sustainability, MDPI, vol. 15(24), pages 1-19, December.
    8. Kyriakos Riskos & Paraskevi (Evi) Dekoulou & Naoum Mylonas & George Tsourvakas, 2021. "Ecolabels and the Attitude–Behavior Relationship towards Green Product Purchase: A Multiple Mediation Model," Sustainability, MDPI, vol. 13(12), pages 1-22, June.
    9. Anna Scott & Caroline Oates & William Young, 2015. "A Conceptual Framework of the Adoption and Practice of Environmental Actions in Households," Sustainability, MDPI, vol. 7(5), pages 1-26, May.
    10. So-Yun Kim & Jungsung Yeo & Sang Sohn & Jong-Youn Rha & Shinae Choi & A-young Choi & Suhyun Shin, 2012. "Toward a Composite Measure of Green Consumption: An Exploratory Study Using a Korean Sample," Journal of Family and Economic Issues, Springer, vol. 33(2), pages 199-214, June.
    11. Wheeler, Meagan & Sharp, Anne & Nenycz-Thiel, Magda, 2013. "The effect of ‘green’ messages on brand purchase and brand rejection," Australasian marketing journal, Elsevier, vol. 21(2), pages 105-110.
    12. Sütterlin, Bernadette & Brunner, Thomas A. & Siegrist, Michael, 2011. "Who puts the most energy into energy conservation? A segmentation of energy consumers based on energy-related behavioral characteristics," Energy Policy, Elsevier, vol. 39(12), pages 8137-8152.
    13. S.M. Fatah Uddin & Mohammed Naved Khan, 2016. "Green Purchasing Behaviour of Young Indian Consumers: An Exploratory Study," Global Business Review, International Management Institute, vol. 17(6), pages 1469-1479, December.
    14. Mirjam Visser & Valentin Gattol & Rosan Van der Helm, 2015. "Communicating Sustainable Shoes to Mainstream Consumers: The Impact of Advertisement Design on Buying Intention," Sustainability, MDPI, vol. 7(7), pages 1-17, June.
    15. Mills, Bradford & Schleich, Joachim, 2010. "What's driving energy efficient appliance label awareness and purchase propensity?," Energy Policy, Elsevier, vol. 38(2), pages 814-825, February.
    16. Malin Jonell & Beatrice Crona & Kelsey Brown & Patrik Rönnbäck & Max Troell, 2016. "Eco-Labeled Seafood: Determinants for (Blue) Green Consumption," Sustainability, MDPI, vol. 8(9), pages 1-19, September.
    17. Andreas Falke & Nadine Schröder & Claudia Hofmann, 2022. "The influence of values in sustainable consumption among millennials," Journal of Business Economics, Springer, vol. 92(6), pages 899-928, August.
    18. Matteo Migheli, 2021. "Green purchasing: the effect of parenthood and gender," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(7), pages 10576-10600, July.
    19. Grégoire Wallenborn & Catherine Rousseau & Karine Thollier, 2006. "Détermination de profils de ménages pour une utilisation plus rationnelle de l’energie," ULB Institutional Repository 2013/192217, ULB -- Universite Libre de Bruxelles.
    20. Truong, Yann & McColl, Rod, 2011. "Intrinsic motivations, self-esteem, and luxury goods consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 18(6), pages 555-561.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:bstrat:v:13:y:2004:i:2:p:96-106. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-0836 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.