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Stochastic Panel-Data Models of Urban Shopping Behaviour: 3. The Interaction of Store Choice and Brand Choice

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  • N Wrigley
  • R Dunn

Abstract

In this paper, the first consideration of the interaction of the processes of store choice and brand choice at the level of individual stores is presented. Empirical results derived from a recently conducted spatially disaggregate consumer-panel survey in Cardiff, the United Kingdom, are reported. These results suggest that store loyalty and brand loyalty are both extremely low. On this basis it is argued that store and brand choice might profitably be regarded as a nested choice process, with store choice preceding brand choice. The application of the Dirichlet model to patterns of multibrand purchasing within individual stores is then discussed.

Suggested Citation

  • N Wrigley & R Dunn, 1984. "Stochastic Panel-Data Models of Urban Shopping Behaviour: 3. The Interaction of Store Choice and Brand Choice," Environment and Planning A, , vol. 16(9), pages 1221-1236, September.
    • Handle: RePEc:sae:envira:v:16:y:1984:i:9:p:1221-1236
    DOI: 10.1068/a161221
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    References listed on IDEAS

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    1. N/A, 1980. "Research in Progress," ILR Review, Cornell University, ILR School, vol. 33(3), pages 428-442, April.
    2. N/A, 1980. "Research in Progress," ILR Review, Cornell University, ILR School, vol. 33(4), pages 583-595, July.
    3. N/A, 1980. "Research in Progress," ILR Review, Cornell University, ILR School, vol. 33(2), pages 284-289, January.
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    Cited by:

    1. J-C Thill, 1995. "Modeling Store Choices with Cross-Sectional and Pooled Cross-Sectional Data: A Comparison," Environment and Planning A, , vol. 27(8), pages 1303-1315, August.
    2. Parment, Anders, 2013. "Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 189-199.
    3. B E Tonn, 1986. "A Framework for the Nonstatistical Assessment of Behaviorally Based Policy Models," Environment and Planning A, , vol. 18(6), pages 789-802, June.

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