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The Moderating Effect of National Culture on the Relationship between Entrepreneurial Orientation and Strategic Alliance Portfolio Extensiveness

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  • Louis Marino
  • Karen Strandholm
  • H. Kevin Steensma
  • K. Mark Weaver

Abstract

This study examines the influence that national culture has on the relationship between entrepreneurial orientation and strategic alliance formation. Using a sample of small- to medium-sized enterprises located in Finland, Greece, Indonesia, Mexico, the Netherlands, and Sweden, we find that firms with higher levels of entrepreneurial orientation will use strategic alliances more extensively (i.e., use a greater number of agreements) than those firms with a weaker entrepreneurial orientation. Moreover, this relationship is strengthened in those countries that demonstrate either feminine or collective characteristics.

Suggested Citation

  • Louis Marino & Karen Strandholm & H. Kevin Steensma & K. Mark Weaver, 2002. "The Moderating Effect of National Culture on the Relationship between Entrepreneurial Orientation and Strategic Alliance Portfolio Extensiveness," Entrepreneurship Theory and Practice, , vol. 26(4), pages 145-160, July.
    • Handle: RePEc:sae:entthe:v:26:y:2002:i:4:p:145-160
    DOI: 10.1177/104225870202600409
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