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National parties as politicizers of EU integration? Party campaign communication in the run-up to the 2009 European Parliament election

Author

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  • Silke Adam

    (University of Bern, Switzerland, silke.adam@ikmb.unibe.ch)

  • Michaela Maier

    (University of Koblenz-Landau, Germany)

Abstract

In this article we seek to understand whether, how and under what conditions political parties publicly articulate matters of European integration and encourage contestation over Europe. Based on a content analysis of parties’ televised advertising spots during the 2009 European Parliament (EP) election campaign in six countries (Bulgaria, the Czech Republic, Germany, the Netherlands, Spain, the United Kingdom), we find evidence that European Union (EU) issues and actors are more prominent on the campaign agenda in countries with many Eurosceptic parties. Eurosceptic and non-Eurosceptic parties co-orient themselves towards each other in their EU articulation. Finally, contestation over Europe exists in the realm of identity politics: right-wing fringe parties (and in some countries also mainstream parties) characterize the EU as a threat to national sovereignty and identity, whereas left-wing mobilization against the EU on economic matters is hardly visible. Regarding the two politicization dimensions — EU articulation and contestation — we show that party campaigns cannot be described as purely second-order national contests any more. Instead, the strategic party mobilization model seems to better characterize the 2009 EP campaigns.

Suggested Citation

  • Silke Adam & Michaela Maier, 2011. "National parties as politicizers of EU integration? Party campaign communication in the run-up to the 2009 European Parliament election," European Union Politics, , vol. 12(3), pages 431-453, September.
    • Handle: RePEc:sae:eeupol:v:12:y:2011:i:3:p:431-453
    DOI: 10.1177/1465116511410234
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    References listed on IDEAS

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    1. Follesdal, Andreas & Hix, Simon, 2005. "Why There is a Democratic Deficit in the EU: A Response to Majone and Moravcsik," European Governance Papers (EUROGOV) 2, CONNEX and EUROGOV networks.
    2. Claes H. De Vreese & Hajo G. Boomgaarden, 2006. "Media Effects on Public Opinion about the Enlargement of the European Union," Journal of Common Market Studies, Wiley Blackwell, vol. 44(2), pages 419-436, June.
    3. Pieter de Wilde, 2007. "Politicisation of European Integration: Bringing the Process into Focus," ARENA Working Papers 18, ARENA.
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    Cited by:

    1. Aaron J. Abbarno & Galina M. Zapryanova, 2013. "Indirect Effects of Eurosceptic Messages on Citizen Attitudes toward Domestic Politics," Journal of Common Market Studies, Wiley Blackwell, vol. 51(4), pages 581-597, July.
    2. Raul Gomez, 2015. "The Economy Strikes Back: Support for the EU during the Great Recession," Journal of Common Market Studies, Wiley Blackwell, vol. 53(3), pages 577-592, May.
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    4. Juha Herkman, 2017. "The Finns Party: Euroscepticism, Euro Crisis, Populism and the Media," Media and Communication, Cogitatio Press, vol. 5(2), pages 1-10.
    5. Guri Rosén, 2019. "Proving Their Worth? The Transatlantic Trade and Investment Partnership and the Members of the European Parliament," Politics and Governance, Cogitatio Press, vol. 7(3), pages 266-278.

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