Are There Cognitive Dissonance Segments?
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DOI: 10.1177/031289620302800301
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References listed on IDEAS
- Dittmar, Helga & Drury, John, 2000. "Self-image - is it in the bag? A qualitative comparison between "ordinary" and "excessive" consumers," Journal of Economic Psychology, Elsevier, vol. 21(2), pages 109-142, April.
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- Juvan, Emil & Dolnicar, Sara, 2014. "The attitude–behaviour gap in sustainable tourism," Annals of Tourism Research, Elsevier, vol. 48(C), pages 76-95.
- Mirza A. Haq, Arsalan Mujahid Ghouri, 2017. "Distinctive Characteristics of Mobile Advertising in Measuring Consumers' Attitude: An Empirical Study," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 4(2), pages 199-216, October.
- Debra Grace & Mitchell Ross & Ceridwyn King, 2018. "Brand fidelity: a relationship maintenance perspective," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 577-590, November.
- Sanjana Brijball Parumasur & Nabendra Parumasur, 2016. "Scale Development, Validation and Use of Structural Equation Modelling to Test the Impact of Consumer Confidence and Persuasibility on Dissonance," Journal of Economics and Behavioral Studies, AMH International, vol. 8(1), pages 58-68.
- Olivier Brunel & Céline Gallen, 2012. "Pour une réhabilitation d'une dissonance cognitive ante-décisionnelle," Working Papers hal-00693419, HAL.
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Keywords
COGNITIVE DISSONANCE; SEGMENTATION; CLUSTER ANALYSIS;All these keywords.
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