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Product Innovation Strategies and Performance of Australian Firms

Author

Listed:
  • Larry Dwyer

    (Faculty of Business and Technology, University of Western Sydney, Macarthur NSW 2560.)

  • Robert Mellor

    (Faculty of Business and Technology, University of Western Sydney, Macarthur NSW 2560.)

Abstract

This study investigates the relationship between product innovation strategies and new product success for N = 108 Australian firms. Five different types of strategies were identified. Interestingly, the different strategies had quite similar levels of reported success, suggesting that firms adapt their product innovation strategies to allow for industry and market conditions. Overall, however, the best-performing strategy appeared to consist of technical fit, attention to customer needs, and aggressive marketing.

Suggested Citation

  • Larry Dwyer & Robert Mellor, 1993. "Product Innovation Strategies and Performance of Australian Firms," Australian Journal of Management, Australian School of Business, vol. 18(2), pages 159-180, December.
    • Handle: RePEc:sae:ausman:v:18:y:1993:i:2:p:159-180
    DOI: 10.1177/031289629301800202
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    Citations

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    Cited by:

    1. Wittkopp, Antje, 2002. "Marktstruktur, Innovationsaktivität und Profitabilität der deutschen Ernährungswirtschaft: Das Beispiel Functional Food," FE Working Papers 0205, Christian-Albrechts-University of Kiel, Department of Food Economics and Consumption Studies.
    2. Rodrigo Martín-Rojas & Virginia Fernández-Pérez & Encarnación García-Sánchez, 2017. "Encouraging organizational performance through the influence of technological distinctive competencies on components of corporate entrepreneurship," International Entrepreneurship and Management Journal, Springer, vol. 13(2), pages 397-426, June.
    3. Da Mota de Pina E Cunha, A.M., 1998. "Determinants of Product Innovation in Organizations : Practices and Performance in the Portugese Financial Sector," Other publications TiSEM e6e4e56e-b72a-4392-8d79-f, Tilburg University, School of Economics and Management.
    4. Rodrigo Martín-Rojas & Virginia Fernández-Pérez & Encarnación García-Sánchez, 0. "Encouraging organizational performance through the influence of technological distinctive competencies on components of corporate entrepreneurship," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-30.
    5. Ferran Vendrell Herrero & José Luis González Pernía, 2010. "Does the intensity in R&D generate start-up’s growth?," Working Papers 2010R05, Orkestra - Basque Institute of Competitiveness.
    6. Marcel Ausloos & Francesca Bartolacci & Nicola G. Castellano & Roy Cerqueti, 2018. "Exploring how innovation strategies at time of crisis influence performance: a cluster analysis perspective," Papers 1808.05893, arXiv.org.
    7. Josè L. González-Pernia & Ferran Vendrell-Herrero, 2011. "Does the intensity in R&D generate start-up's growth?," ERSA conference papers ersa10p483, European Regional Science Association.

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