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The Quantitative Analysis of Reasoned Action Theory

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  • Amy Bleakley
  • Michael Hennessy

Abstract

This article serves as a guide for conducting statistical analyses in a reasoned action context. Using structural equation modeling concepts, the authors identify two elements of reasoned action data: the structural component relating theoretical variables to one another and a measurement component defining the theoretical constructs. The authors then describe a three-step analytic approach: analyzing the proximal determinants of intention to perform a behavior, analyzing the underlying beliefs, and performing a segmentation analysis for intervention design purposes. In each step, when appropriate, the authors discuss the role of background/precursor variables. The authors conclude by addressing several common analytic issues that may arise when conducting a reasoned action analysis, such as the role of past behavior and testing for moderation.

Suggested Citation

  • Amy Bleakley & Michael Hennessy, 2012. "The Quantitative Analysis of Reasoned Action Theory," The ANNALS of the American Academy of Political and Social Science, , vol. 640(1), pages 28-41, March.
    • Handle: RePEc:sae:anname:v:640:y:2012:i:1:p:28-41
    DOI: 10.1177/0002716211424265
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    References listed on IDEAS

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    1. Michael Hennessy & Amy Bleakley & Martin Fishbein, 2012. "Measurement Models for Reasoned Action Theory," The ANNALS of the American Academy of Political and Social Science, , vol. 640(1), pages 42-57, March.
    2. Amy Jordan & Jessica Taylor Piotrowski & Amy Bleakley & Giridhar Mallya, 2012. "Developing Media Interventions to Reduce Household Sugar-Sweetened Beverage Consumption," The ANNALS of the American Academy of Political and Social Science, , vol. 640(1), pages 118-135, March.
    3. Sheppard, Blair H & Hartwick, Jon & Warshaw, Paul R, 1988. "The Theory of Reasoned Action: A Meta-analysis of Past Research with Recommendations for Modifications and Future Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 325-343, December.
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    Cited by:

    1. Susan E. Middlestadt, 2012. "Beliefs Underlying Eating Better and Moving More," The ANNALS of the American Academy of Political and Social Science, , vol. 640(1), pages 81-100, March.

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