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The “Obama Effect†and White Racial Attitudes

Author

Listed:
  • Susan Welch

    (Pennsylvania State University)

  • Lee Sigelman

    (George Washington)

Abstract

To what extent did the presidential candidacy and election of Barack Obama affect whites’ more general perceptions of African Americans? Responses to survey questions in which respondents were asked to place blacks on scales running from “stupid†to “intelligent†and from “lazy†to “hardworking†revealed that whites’ views of blacks’ intelligence and work ethic have become somewhat more positive, though whites continued to be rated higher on these attributes than were blacks. The fact that negative stereotypes of blacks were least pronounced among younger whites implies that these stereotypes will continue to fade in the future. These data do not constitute proof positive of an “Obama effect†on whites’ racial attitudes, but they are largely consistent with that idea.

Suggested Citation

  • Susan Welch & Lee Sigelman, 2011. "The “Obama Effect†and White Racial Attitudes," The ANNALS of the American Academy of Political and Social Science, , vol. 634(1), pages 207-220, March.
    • Handle: RePEc:sae:anname:v:634:y:2011:i:1:p:207-220
    DOI: 10.1177/0002716210386302
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    References listed on IDEAS

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    1. Peter Dodds & Christopher Danforth, 2010. "Measuring the Happiness of Large-Scale Written Expression: Songs, Blogs, and Presidents," Journal of Happiness Studies, Springer, vol. 11(4), pages 441-456, August.
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