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Globalization's Cultural Consequences

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  • Robert Holton

    (Flinders University of South Australia)

Abstract

Globalization has been associated with a range of cultural consequences. These can be analyzed in terms of three major theses, namely, homogenization, polarization, and hybridization. The homogenization thesis proclaims that global culture is becoming standardized around a Western or American pattern. While some evidence supports this view, the presence of cultural alternatives and resistance to Western norms suggests that polarization provides a more convincing picture of global cultural development. Global interconnection and interdependence do not necessarily mean cultural conformity. Culture, it seems, is harder to standardize than economic organization and technology. Yet the idea of polarization has its limits, too. The hybridization thesis argues that cultures borrow and incorporate elements from each other, creating hybrid, or syncretic, forms. Evidence to support this view comes mainly from popular music and religious life. The cultural consequences of globalization are therefore diverse and complex.

Suggested Citation

  • Robert Holton, 2000. "Globalization's Cultural Consequences," The ANNALS of the American Academy of Political and Social Science, , vol. 570(1), pages 140-152, July.
    • Handle: RePEc:sae:anname:v:570:y:2000:i:1:p:140-152
    DOI: 10.1177/000271620057000111
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    References listed on IDEAS

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    1. Curtin,Philip D., 1984. "Cross-Cultural Trade in World History," Cambridge Books, Cambridge University Press, number 9780521269315, October.
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    Cited by:

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    2. Jianchun Fang & Giray Gozgor & Cheng Yan, 2021. "Does globalisation alleviate polarisation?," The World Economy, Wiley Blackwell, vol. 44(4), pages 1031-1052, April.
    3. Özsomer, Aysegül & Batra, Rajeev & Chattopadhyay, Amitava & ter Hofstede, Frenkel, 2012. "A global brand management roadmap," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 1-4.
    4. Berggren, Niclas & Nilsson, Therese, 2015. "Globalization and the transmission of social values: The case of tolerance," Journal of Comparative Economics, Elsevier, vol. 43(2), pages 371-389.

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