IDEAS home Printed from https://ideas.repec.org/a/rss/jnljms/v2i7p2.html
   My bibliography  Save this article

Impulsive Buying Behaviour of Women in Apparel industry in Pakistan

Author

Listed:
  • Faiza Amir
  • Syed Fijaj Zahur
  • Ather Nadeem Qureshi
  • Syed Junaid Akbar
  • Muhammad Fuzael Amin

Abstract

Impulsive behaviour means acting on instinct, this study is to conclude the behavioural impulsivity of women in particular; this study was specifically conducted to find out the relation, and the effect of factors that may influence the impulsive buying behaviour of females in the apparel industry. This study aims to provide an insight on the impulsive buying behaviour of women, in general, in the apparel industry, specifically, and what factors trigger this impulsive buying behaviour. Through previous researches, variables were identified and operationalized in this study. The identified variables were the effect of TV/Media, self-esteem, impulsivity, anxiety and social desirability. This study is quantitative in nature, measuring the cause and effect of the selected variables on the impulsive buying behaviour of women. Primary research was conducted through the use of a verified questionnaire, which was adapted and developed. This research is cross sectional. The results of this research showed that the impulsive buying behaviour of Pakistani women is greatly influenced by social desirability, and a positive relationship was found with all the other variables (impulsivity, TV/Media, self-esteem, anxiety), but the effect of these variables was moderate. This research aims to help the marketing departments of the apparel industry in their marketing campaigns and targeting the Pakistani women efficiently.

Suggested Citation

  • Faiza Amir & Syed Fijaj Zahur & Ather Nadeem Qureshi & Syed Junaid Akbar & Muhammad Fuzael Amin, 2014. "Impulsive Buying Behaviour of Women in Apparel industry in Pakistan," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 2(7), pages 296-314.
    • Handle: RePEc:rss:jnljms:v2i7p2
    as

    Download full text from publisher

    File URL: http://rassweb.org/admin/pages/ResearchPapers/Paper%202_1497129523.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ben D. MacArthur & Richard O. C. Oreffo, 2005. "Bridging the gap," Nature, Nature, vol. 433(7021), pages 19-19, January.
    2. Rook, Dennis W & Fisher, Robert J, 1995. "Normative Influences on Impulsive Buying Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(3), pages 305-313, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ercan Tomakin, 2014. "Teaching English Tenses (grammar) in the Turkish Texts; A Case of Simple Present Tense: Is?l Maketi Iter," International Journal of Learning and Development, Macrothink Institute, vol. 4(1), pages 115-131, March.
    2. Peter Viggo Jakobsen, 2009. "Small States, Big Influence: The Overlooked Nordic Influence on the Civilian ESDP," Journal of Common Market Studies, Wiley Blackwell, vol. 47(1), pages 81-102, January.
    3. Wei He & Chenyuan Jin, 2024. "A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory," Electronic Commerce Research, Springer, vol. 24(2), pages 1235-1265, June.
    4. Wang, Le & Luo, Xin (Robert) & Li, Han, 2022. "Envy or conformity? An empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games," Journal of Business Research, Elsevier, vol. 147(C), pages 308-324.
    5. Grace Kite, 2014. "Linked in? Software and Information Technology Services in India’s Economic Development," Journal of South Asian Development, , vol. 9(2), pages 99-119, August.
    6. Spyros Arvanitis & Ursina Kubli & Martin Woerter, 2006. "University-Industry Knowledge Interaction in Switzerland: What University Scientists Think about Co-operation with Private Enterprises," KOF Working papers 06-132, KOF Swiss Economic Institute, ETH Zurich.
    7. Andrea Lučić, 2020. "Measuring Sustainable Marketing Orientation—Scale Development Process," Sustainability, MDPI, vol. 12(5), pages 1-22, February.
    8. Falco, Paolo & Zaccagni, Sarah, 2020. "Promoting social distancing in a pandemic: Beyond the good intentions," OSF Preprints a2nys, Center for Open Science.
    9. Stylos, Nikolaos & Vassiliadis, Chris A. & Bellou, Victoria & Andronikidis, Andreas, 2016. "Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination," Tourism Management, Elsevier, vol. 53(C), pages 40-60.
    10. Anesi, Vincent, 2012. "Secessionism and minority protection in an uncertain world," Journal of Public Economics, Elsevier, vol. 96(1), pages 53-61.
    11. Anesi, Vincent, 2012. "Secessionism and minority protection in an uncertain world," Journal of Public Economics, Elsevier, vol. 96(1), pages 53-61.
    12. Khachatryan, Hayk & Behe, Bridget K. & Campbell, Benjamin L. & Hall, Charles R. & Dennis, Jennifer H., 2013. "Does Eye Tracking Reveal More About the Effects of Buying Impulsiveness on the Green Industry Consumer Choice Behavior?," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150333, Agricultural and Applied Economics Association.
    13. Ainsworth, Jeremy & Foster, Jamye, 2017. "Comfort in brick and mortar shopping experiences: Examining antecedents and consequences of comfortable retail experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 27-35.
    14. Deribe Assefa Aga & N. Noorderhaven & B. Vallejo, 2018. "Project beneficiary participation and behavioural intentions promoting project sustainability: The mediating role of psychological ownership," Development Policy Review, Overseas Development Institute, vol. 36(5), pages 527-546, September.
    15. P. Van Kenhove & K. De Wulf & D. Van Den Poelt, 2003. "Does Attitudinal Commitment to Stores Always Lead to Behavioral Loyalty? The Moderating Effect of Age," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/168, Ghent University, Faculty of Economics and Business Administration.
    16. Whyte, Sarah & Cartmill, Carrie & Gardezi, Fauzia & Reznick, Richard & Orser, Beverley A. & Doran, Diane & Lingard, Lorelei, 2009. "Uptake of a team briefing in the operating theatre: A Burkean dramatistic analysis," Social Science & Medicine, Elsevier, vol. 69(12), pages 1757-1766, December.
    17. Alistair Ross, 2018. "Young Europeans: A New Political Generation?," Societies, MDPI, vol. 8(3), pages 1-24, August.
    18. Ori Haimanko & Michel Breton & Shlomo Weber, 2007. "The stability threshold and two facets of polarization," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 30(3), pages 415-430, March.
    19. Wu, Ing-Long & Chen, Kuei-Wan & Chiu, Mai-Lun, 2016. "Defining key drivers of online impulse purchasing: A perspective of both impulse shoppers and system users," International Journal of Information Management, Elsevier, vol. 36(3), pages 284-296.
    20. Rohner, Dominic & Esteban, Joan & Flamand, Sabine & Morelli, Massimo, 2018. "A Dynamic Theory of Secession," CEPR Discussion Papers 12398, C.E.P.R. Discussion Papers.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rss:jnljms:v2i7p2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Danish Khalil (email available below). General contact details of provider: http://www.rassweb.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.