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Property Marketing With Green Environment

Author

Listed:
  • Md Amanat Ullah
  • Seow Ta Wee

Abstract

Activity in natural environments is associated with a lower risk of poor mental health. The green natural environment can protect the mental illness and it also helps to create a peaceful mind. Scientifically, the human are healthy when the natural environment is exist in surrounding of them. Currently the housing industries are developing the green and healthy environment to full fill the basic needs of customers as much as they can in the city areas. The survival and thriving of bio-diversity in the surrounding of residential properties tend to have visible influence on property marketing. A lot of urban residents desire healthy environment, which is free from air, water, sound and brightness pollution as well as greenhouse gasses. This paper digs to identify the influence of marketing strategy on the built environment as well as environmental coexistence as its objective. The modern educated and high / mid-level income group of people are demanding a secure and a peaceful environment for residence in the urban life. So, the green environment having a positive influence among the target clienteles to pay more to get a peaceful and healthy life in a modern city.

Suggested Citation

  • Md Amanat Ullah & Seow Ta Wee, 2014. "Property Marketing With Green Environment," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 2(12), pages 580-588.
    • Handle: RePEc:rss:jnljms:v2i12p5
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    References listed on IDEAS

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    1. Sjerp de Vries & Robert A Verheij & Peter P Groenewegen & Peter Spreeuwenberg, 2003. "Natural Environments—Healthy Environments? An Exploratory Analysis of the Relationship between Greenspace and Health," Environment and Planning A, , vol. 35(10), pages 1717-1731, October.
    2. Doyle, Peter, 2000. "Valuing marketing's contribution," European Management Journal, Elsevier, vol. 18(3), pages 233-245, June.
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