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The Role of Media Consumption in Building Trust in the Romanian Mass Media

Author

Listed:
  • Cristian BRANCU

    (Bucharest University of Economic Studies, Romania)

  • Oana TURCU

    (Bucharest University of Economic Studies, Romania)

Abstract

In the past decades, concerns have been raised regarding the ways in which mass media influenced the public confidence in democracy. The roots of media trust in the new democracies from Central and Eastern Europe are poorly understood, even though a significant body of research in western democracies proves that media trust is dependent on distinct media-system, political and cultural aspects relevant to the country particularities. This paper examines whether levels of trust in various traditional (television, radio, written press) and alternative (Internet and online social networks) media are different along social lines and depend on media consumption patterns in post-communist Romania. The study is based on statistical analyses of public opinion surveys. According to the findings, there is a high correlation between mass media trust and media consumption.

Suggested Citation

  • Cristian BRANCU & Oana TURCU, 2023. "The Role of Media Consumption in Building Trust in the Romanian Mass Media," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 24(2), pages 293-300, May.
    • Handle: RePEc:rom:rmcimn:v:24:y:2023:i:2:p:293-300
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    File URL: https://www.rmci.ase.ro/no24vol2/11.pdf
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    References listed on IDEAS

    as
    1. Robinson, Michael J., 1976. "Public Affairs Television and the Growth of Political Malaise: The Case of “The Selling of the Pentagon”," American Political Science Review, Cambridge University Press, vol. 70(2), pages 409-432, June.
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    More about this item

    Keywords

    mass media; social network; media consumption; traditional and alternative media.;
    All these keywords.

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L88 - Industrial Organization - - Industry Studies: Services - - - Government Policy
    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods

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