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Relationship between Consumption of TV Political Programs and Media Malaise in Shaping Political Efficacy among Students

Author

Listed:
  • Amber Mubeen

    (PhD Scholar, Institute of Communication Studies,University of The Punjab, Lahore, Punjab, Pakistan.)

  • Noshina Saleem

    (Professor,Institute of Communication Studies, University of The Punjab, Lahore, Punjab, Pakistan.)

  • Faiza Latif

    (Assistant Professor,Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan.)

Abstract

This study explores the relationship between consuming Pakistani TV political programs and media malaise to shape external efficacy among University students of Lahore. This study assumed that entrainment and talk shows make students cynical, distrustful and pessimistic; commonly known as media malaise which causes them to affect their external efficacy. Media malaise has been measured with two indicators namely cynicism and political participation. Students of two public sector Universities from Lahore city were taken as population and survey method was applied to get students responses. Data analysis (N=758) shares an interesting result, that there is a positive relationship between consumption of infotainment shows and media malaise, which shows that political programs are making students cynical, distrustful and pessimistic about the political milieu. This hypothesis was also accepted that media malaise effects reduce the external efficacy of students by making them distrustful about the political environment of the country

Suggested Citation

  • Amber Mubeen & Noshina Saleem & Faiza Latif, 2019. "Relationship between Consumption of TV Political Programs and Media Malaise in Shaping Political Efficacy among Students," Global Political Review, Humanity Only, vol. 4(4), pages 11-18, December.
    • Handle: RePEc:aaw:gprjrn:v:4:y:2019:i:4:p:11-18
    DOI: 10.31703/gpr.2019(IV-IV).02
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    References listed on IDEAS

    as
    1. Robinson, Michael J., 1976. "Public Affairs Television and the Growth of Political Malaise: The Case of “The Selling of the Pentagon”," American Political Science Review, Cambridge University Press, vol. 70(2), pages 409-432, June.
    2. Niemi, Richard G. & Craig, Stephen C. & Mattei, Franco, 1991. "Measuring Internal Political Efficacy in the 1988 National Election Study," American Political Science Review, Cambridge University Press, vol. 85(4), pages 1407-1413, December.
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    More about this item

    Keywords

    Cynicism; External Political Efficacy; Media Malaise; Political Participation.;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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