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Strategies and Strategic Orientation in Romanian SMEs

Author

Listed:
  • Daniel RUSU

    (Bucharest University of Economic Studies)

Abstract

The main objective of this article is represented by the recognition and detection, within the Romanian SMEs, of the main sources of competitive advantage. Regardless of the sector and their size, the main priority of market-oriented companies is to gain a competitive advantage. Because for the development and growth of SMEs, the business environment in Romania is not motivating enough, the article highlights the role that strategic orientation has in the development and promotion of business. In many cases, the main source of the competitive advantage of SMEs in Romania is generally represented by costs, ie they identify and obtain a competitive advantage by offering services but also products of medium quality and at a low price. Romanian SMEs are oriented towards innovation. Product innovations are specific to small enterprises and medium-sized enterprises are mainly focused on process innovations.

Suggested Citation

  • Daniel RUSU, 2021. "Strategies and Strategic Orientation in Romanian SMEs," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 22(4), pages 527-541, October.
    • Handle: RePEc:rom:rmcimn:v:22:y:2021:i:4:p:527-541
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    File URL: https://www.rmci.ase.ro/no22vol4/09.pdf
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    References listed on IDEAS

    as
    1. Keith D. Brouthers & George Nakos & Pavlos Dimitratos, 2015. "SME Entrepreneurial Orientation, International Performance, and the Moderating Role of Strategic Alliances," Entrepreneurship Theory and Practice, , vol. 39(5), pages 1161-1187, September.
    2. Kwaku Atuahene-Gima & Anthony Ko, 2001. "An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation," Organization Science, INFORMS, vol. 12(1), pages 54-74, February.
    3. Atuahene-Gima, Kwaku, 1996. "Market orientation and innovation," Journal of Business Research, Elsevier, vol. 35(2), pages 93-103, February.
    4. Brian S. Anderson & Patrick M. Kreiser & Donald F. Kuratko & Jeffrey S. Hornsby & Yoshihiro Eshima, 2015. "Reconceptualizing entrepreneurial orientation," Strategic Management Journal, Wiley Blackwell, vol. 36(10), pages 1579-1596, October.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Innovation; Differentiation; Costs; Competitive Strategies; Competitive Advantage.;
    All these keywords.

    JEL classification:

    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management

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