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The Applicability Of Strategic Analysis Methods For Competition Environment In The Diagnosis Of Cultural Organization In Regional Context

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  • Razvan-Andrei CORBOS

    (Management Faculty, Bucharest Academy of Economic Studies)

Abstract

Culture has various dimensions, from instrument of communication and promotion of national values and expression of the national spirit to ways of spending free time. One of these dimensions has a special manifestation in the arts management performance context: culture is a vital element for institutions aimed at mobilizing community`s social, moral and educational resources. Therefore, cultural institutions have become interested in issues such as costs, financing and competitive advantages, as development and profitability have become priorities for managers in this field, which has witnessed a shift from cultural institution to cultural organization. Indeed, nowadays cultural organizations use more and more intensively management instruments as a consequence of environment changes and increasing complexity of the approached problems. The paper aims at revealing the implementation methods of strategic analysis models for identifying the appropriate opportunities and strengths required for creating distinctive features and competitive advantages within cultural organizations

Suggested Citation

  • Razvan-Andrei CORBOS, 2011. "The Applicability Of Strategic Analysis Methods For Competition Environment In The Diagnosis Of Cultural Organization In Regional Context," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 7(1), pages 346-355, June.
    • Handle: RePEc:rom:compca:v:7:y:2011:i:1:p:346-355
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    File URL: https://www.confcamp.ase.ro/2011/pdf/Sectiunea2/35.pdf
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    1. Ruxandra Irina POPESCU, "undated". "Promoting – A Base Component Of The Marketing Mix In Museums. Case Study: The Museum Of The Romanian Peasant," Proceedings of the Fifth "Administration and Public Management" International Conference: "Public Institutions' Capacity to Implement the Administrative Reform Process", Bucharest, June 23-24, 2009 16, Research Centre in Public Administration and Public Services, Bucharest, Romania.
    2. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
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