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Empirical Investigation On The Corporate Financing For Sport Development In E.U

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  • Sebastian Madalin MUNTEANU

    (The Bucharest University of Economic Studies, Romania)

Abstract

Assuming the increasing part that sport economics plays nowadays in research and pragmatic fields, the main objective of the present study is to investigate on the companies’ role for supporting sport development through sponsorships and donations, as one main component of the private financing for sport. The fundamental premise that stays behind this research is the potential of sport for inducing competitive advantages for the companies that assign corporate resources for this social domain. The research was conducted for the EU member countries by using secondary data freely available in official documents and databases. The comparative analysis highlighted the factors that generate significant differences between the investigated countries. The results showed that, although corporate financing for sport purposes is well-developed only in few EU countries, its part is constantly increasing as companies in different economic, social and cultural contexts are becoming aware of the strategic potential of sport on medium and long terms. The findings are presented in detail at country level.

Suggested Citation

  • Sebastian Madalin MUNTEANU, 2015. "Empirical Investigation On The Corporate Financing For Sport Development In E.U," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 5(2), pages 43-54, June.
    • Handle: RePEc:rom:bemann:v:5:y:2015:i:2:p:43-54
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    References listed on IDEAS

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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Sport development; Public financing; Private financing; Corporate resources; EU countries;
    All these keywords.

    JEL classification:

    • D59 - Microeconomics - - General Equilibrium and Disequilibrium - - - Other
    • D79 - Microeconomics - - Analysis of Collective Decision-Making - - - Other
    • F69 - International Economics - - Economic Impacts of Globalization - - - Other
    • G29 - Financial Economics - - Financial Institutions and Services - - - Other
    • H89 - Public Economics - - Miscellaneous Issues - - - Other

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