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Considerations On The Pricing Strategy For The Product Line

Author

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  • Gabriel MIREA

    (The Bucharest University of Economic Studies, Bunharest, Romania)

Abstract

Many of the companies offer for selling a product line, that is a closely interrelated products group, which operates in a similar manner, there are generally sold to the same customer groups, there are distributed through the same type of distribution channels and ranges between the same price limits, which makes the process for establishing the price strategy to become extremely complex. Throughout this article, I have highlighted the role of the price in the firm's strategy, I have presented some price strategies, commonly used in the product lines, and in the end I have tried to emit a series of predictions on the price strategies under acceleration of the globalization process.

Suggested Citation

  • Gabriel MIREA, 2014. "Considerations On The Pricing Strategy For The Product Line," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 4(3), pages 36-44, September.
    • Handle: RePEc:rom:bemann:v:4:y:2014:i:3:p:36-44
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    References listed on IDEAS

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    5. Branzei, Oana & Vertinsky, Ilan, 2006. "Strategic pathways to product innovation capabilities in SMEs," Journal of Business Venturing, Elsevier, vol. 21(1), pages 75-105, January.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Price; Product; Profit; Strategy;
    All these keywords.

    JEL classification:

    • A1 - General Economics and Teaching - - General Economics
    • A2 - General Economics and Teaching - - Economic Education and Teaching of Economics
    • B4 - Schools of Economic Thought and Methodology - - Economic Methodology

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