Competitive Positioning of a Higher Education Institution in Zambia: The Case of ZCAS
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DOI: 10.22610/jevr.v8i2.1858
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References listed on IDEAS
- Rehnuma Ali-Choudhury & Roger Bennett & Sharmila Savani, 2009. "University marketing directors’ views on the components of a university brand," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 6(1), pages 11-33, June.
- Steve Carter & Chu-May Amy Yeo, 2009. "My place or yours? Perceptions of, and selection choice criteria for, higher education institutions: the case of UK and Malaysian students," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 1(2), pages 165-190.
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- BANA Philbert, 2024. "Model Based On Virtual Private Network: Enhancing Cybersecurity In The Rwandan University Sector," Working papers 2024-50-03, Voice of Research.
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