The Influence of Actual and Ideal Self-Congruity on Consumers' Purchase Intentions
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DOI: 10.22610/jebs.v9i4(J).1826
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References listed on IDEAS
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Cited by:
- Michel, Géraldine & Torelli, Carlos J. & Fleck, Nathalie & Hubert, Benoit, 2022. "Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands," Journal of Business Research, Elsevier, vol. 142(C), pages 301-316.
- Géraldine Michel & Carlos Torelli & Nathalie Fleck & Benoit Hubert, 2022. "Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands," Post-Print hal-03518525, HAL.
- Jackline Wakaba & Dr. Stephen Ntuara Kiriinya, PhD & Dr. Tabitha Waithaka, PhD, 2024. "Mediating Role of Self Congruity on Retail Patronage Decisions among Supermarket Shoppers in Kenya," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(6), pages 2422-2428, June.
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