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A Cointegration Study of Life Insurance Demand in Malaysia

Author

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  • Azitadoly Mohd Arifin
  • Abdul Aziz Jusoh
  • Azlul Kalilah Zaghlol

Abstract

The expansion of the insurance sector has a profound effect on a country's economy. Insurance companies experienced a slowdown in premiums during the COVID-19 pandemic, particularly in the life sector. Due to consumers' discretionary decision to spend less on life insurance policies, premium volumes decreased globally. One way to provide income protection for dependents or beneficiaries upon the death of an insured person, total permanent disability, or policy contract maturity is through life insurance. This study, therefore, this study considers recent events as it examines the factors that influence the demand for life insurance in Malaysia. The ordinary least square (OLS) method is employed using 34 years of data spanning from 1988 until 2021. The result of VECM showed that Income positively affects demand in the long run, while the other two variables, savings, and unemployment negatively affect demand in the long run. The empirical findings are expected to enrich the existing literature and to create awareness of the benefits that life insurance may offer in potential risks transferred to the insurer. Furthermore, the research findings could also help policymakers create preventative measures to protect life insurance companies from the consequences of diminished market confidence in the slowdown of the business cycle.

Suggested Citation

  • Azitadoly Mohd Arifin & Abdul Aziz Jusoh & Azlul Kalilah Zaghlol, 2023. "A Cointegration Study of Life Insurance Demand in Malaysia," Information Management and Business Review, AMH International, vol. 15(1), pages 210-215.
    • Handle: RePEc:rnd:arimbr:v:15:y:2023:i:1:p:210-215
    DOI: 10.22610/imbr.v15i1(I)SI.3398
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    References listed on IDEAS

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    1. Subir Sen, 2008. "An Analysis Of Life Insurance Demand Determinants For Selected Asian Economies And India," Working Papers 2008-036, Madras School of Economics,Chennai,India.
    2. Andre P. Liebenberg & James M. Carson & Randy E. Dumm, 2012. "A Dynamic Analysis of the Demand for Life Insurance," Journal of Risk & Insurance, The American Risk and Insurance Association, vol. 79(3), pages 619-644, September.
    3. Sara Emamgholipour & Mohammad Arab & Zahra Mohajerzadeh, 2017. "Life insurance demand: Middle East and North Africa," International Journal of Social Economics, Emerald Group Publishing Limited, vol. 44(4), pages 521-529, April.
    4. Beck, Thorsten & Webb, Ian, 2002. "Determinants of life insurance consumption across countries," Policy Research Working Paper Series 2792, The World Bank.
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