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Conceptualizing Muslim Consumer Religiosity: Challenges and Recommendations for Future Research

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  • Johari Bin Abdullah
  • Firdaus Abdullah
  • Saimi Bin Bujang

Abstract

Recent trends focused on religion as an essential aspect of culture that affects Muslim consumer behavior, especially religiosity. Nonetheless, conceptualizing religiosity for Muslims shows the complexity of the concept that transcends culture and fields of study. Therefore, researchers face challenges in understanding religiosity and its role in predicting consumer behavior. This paper sheds some light on the topic by highlighting these challenges to provide insight for future research agendas.

Suggested Citation

  • Johari Bin Abdullah & Firdaus Abdullah & Saimi Bin Bujang, 2023. "Conceptualizing Muslim Consumer Religiosity: Challenges and Recommendations for Future Research," Information Management and Business Review, AMH International, vol. 15(1), pages 114-120.
    • Handle: RePEc:rnd:arimbr:v:15:y:2023:i:1:p:114-120
    DOI: 10.22610/imbr.v15i1(I)SI.3402
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    References listed on IDEAS

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    1. Hamza Khraim, 2010. "Measuring Religiosity in Consumer Research From an Islamic Perspective," Journal of Economic and Administrative Sciences, Emerald Group Publishing Limited, vol. 26(1), pages 52-78, June.
    2. Junaidi Junaidi, 2021. "The awareness and attitude of Muslim consumer preference: the role of religiosity," Journal of Islamic Accounting and Business Research, Emerald Group Publishing Limited, vol. 12(6), pages 919-938, August.
    3. Shaheen Mansori & Meysam Safari & Zarina Mizam Mohd Ismail, 2020. "An analysis of the religious, social factors and income’s influence on the decision making in Islamic microfinance schemes," Journal of Islamic Accounting and Business Research, Emerald Group Publishing Limited, vol. 11(2), pages 361-376, January.
    4. Hamza Khraim, 2010. "Measuring Religiosity in Consumer Research From an Islamic Perspective," Journal of Economic and Administrative Sciences, Emerald Group Publishing Limited, vol. 26(1), pages 52-78, June.
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