IDEAS home Printed from https://ideas.repec.org/a/ers/ijebaa/vviiiy2020ispecial1p202-215.html
   My bibliography  Save this article

Impact of Halal Digital Marketing on Consumer Behavior: Jordan’s Perspective

Author

Listed:
  • Khalid Mohummed Alomari
  • Aya Naser Yousef Maqableh
  • Ali A. Salah
  • Khaled (M.K) Ismail Alshaketheep
  • Ahmad Abdullah abu Jray

Abstract

Purpose: The main aim of this article is to study the Halal digital marketing and how it is different from the conventional marketing in an Islamic country like Jordan. Design/Methodology/Approach: This study reviews recent research on the role digital marketing plays in consumer behaviour. This paper aims to shed light on the position halal digital marketing in Jordan's consumer behaviour. Data was gathered by questionnaires from 216 residents of Jordan. The comparisons analysis was performed and then a multiple regression was used to test the hypotheses following confirmation of normality, validity and reliability of a process sample. Findings: The results indicate that there is a significant relationship between Halal Marketing and Consumer Preference. The customers tend to get attracted towards the products which are advertised by following the Shariah guidelines. Since Jordan is an Islamic nation, that is why people over there prefer Halal Marketing over Conventional. Practical Implications: All the organizations which can market their products by adhering to Shari’ah guidelines can implement halal ways of marketing rather than conventional as customers prefer the former as compared to latter. Originality Value: This is the first paper which has analyzed the consumer’s preference towards Halal Marketing in Jordan.

Suggested Citation

  • Khalid Mohummed Alomari & Aya Naser Yousef Maqableh & Ali A. Salah & Khaled (M.K) Ismail Alshaketheep & Ahmad Abdullah abu Jray, 2020. "Impact of Halal Digital Marketing on Consumer Behavior: Jordan’s Perspective," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 202-215.
    • Handle: RePEc:ers:ijebaa:v:viii:y:2020:i:special1:p:202-215
    as

    Download full text from publisher

    File URL: https://www.ijeba.com/journal/537/download
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Cleveland, Mark & Laroche, Michel & Hallab, Ranim, 2013. "Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians," Journal of Business Research, Elsevier, vol. 66(8), pages 958-967.
    2. Zaid Ahmad Ansari, 2014. "The Relationship between Religiosity and New Product Adoption among Muslim Consumers," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 2(6), pages 249-259.
    3. Alsadek Gait & Andrew Worthington, 2008. "An empirical survey of individual consumer, business firm and financial institution attitudes towards Islamic methods of finance," International Journal of Social Economics, Emerald Group Publishing Limited, vol. 35(11), pages 783-808, September.
    4. Hamza Khraim, 2010. "Measuring Religiosity in Consumer Research From an Islamic Perspective," Journal of Economic and Administrative Sciences, Emerald Group Publishing Limited, vol. 26(1), pages 52-78, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zeqiri, Jusuf & Alserhan, Baker & Gleason, Kimberly & Ramadani, Veland, 2022. "Desecularization, Social Identity, and Consumer Intention to Purchase Religious Products," Technological Forecasting and Social Change, Elsevier, vol. 177(C).
    2. Nor Khasimah Aliman & Zailin Zainal Ariffin & Shareena Mohamed Hashim, 2018. "Religiosity Commitment and Decision-Making Styles Among Generation Y Muslim Consumers in Malaysia," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(1), pages 554-576, January.
    3. Shazia Zahid, AB. Basit, 2018. "Impact of Macroeconomic Factors on the Growth of Islamic Banking: A Case of Pakistan," Journal of Finance and Economics Research, Geist Science, Iqra University, Faculty of Business Administration, vol. 3(2), pages 37-50, October.
    4. Sobol, Kamila & Cleveland, Mark & Laroche, Michel, 2018. "Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers," Journal of Business Research, Elsevier, vol. 82(C), pages 340-353.
    5. Andrew C. Worthington & Alsadek H. Gait, 2009. "Libyan Business Firm Attitudes towards Islamic Methods in Finance," Discussion Papers in Finance finance:200910, Griffith University, Department of Accounting, Finance and Economics.
    6. Basharat Ali & Nazim Baluch & Zulkifli Mohamed Udin, 2015. "The Moderating Effect of Religiosity on the Relationship between Trust and Diffusion of Electronic Commerce," Modern Applied Science, Canadian Center of Science and Education, vol. 9(13), pages 176-176, December.
    7. Osama Omar Jaara & Bassam Omar Jaara & Jamal Shamieh & Usama Adnan Fendi, 2017. "Liquidity Risk Exposure in Islamic and Conventional Banks," International Journal of Economics and Financial Issues, Econjournals, vol. 7(6), pages 16-26.
    8. Dey, Bidit L. & Nasef, Youssef Tarek & Brown, David M & Samuel, Lalnunpuia & Singh, Pallavi & Apostolidis, Chrysostomos, 2023. "(Im)migrants’ appropriation of culture: Reciprocal influence of personal and work contexts," Journal of World Business, Elsevier, vol. 58(2).
    9. Cleveland, Mark & Xu, Cecelia, 2019. "Multifaceted acculturation in multiethnic settings," Journal of Business Research, Elsevier, vol. 103(C), pages 250-260.
    10. Zimand-Sheiner, Dorit & Ryan, Tanya & Kip, Sema Misci & Lahav, Tamar, 2020. "Native advertising credibility perceptions and ethical attitudes: An exploratory study among adolescents in the United States, Turkey and Israel," Journal of Business Research, Elsevier, vol. 116(C), pages 608-619.
    11. Liao, Hua & Peng, Ying & Wang, Fang-Zhi & Zhang, Tong, 2022. "Understanding energy use growth: The role of investment-GDP ratio," Structural Change and Economic Dynamics, Elsevier, vol. 63(C), pages 15-24.
    12. Balushi, Yasmeen Al & Locke, Stuart & Boulanouar, Zakaria, 2018. "Islamic financial decision-making among SMEs in the Sultanate of Oman: An adaption of the theory of planned behaviour," Journal of Behavioral and Experimental Finance, Elsevier, vol. 20(C), pages 30-38.
    13. Mahfuzur Rahman & Mohamed Albaity & Billah Maruf, 2017. "The Role of Religiosity on the Relationship Between Materialism and Fashion Clothing Consumption Among Malaysian Generation Y Consumers," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 132(2), pages 757-783, June.
    14. Jona Schellekens & A’as Atrash, 2018. "Religiosity and marital fertility among Muslims in Israel," Demographic Research, Max Planck Institute for Demographic Research, Rostock, Germany, vol. 39(34), pages 911-926.
    15. Juan Camilo Mejía & Rafael Currás-Pérez & Carlos Manuel Córdoba-Segovia, 2021. "Influencia de la religiosidad, la norma subjetiva y la efectividad percibida del consumidor en el consumo socialmente responsable," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(14), July.
    16. Pires, Guilherme & Stanton, John, 2015. "Ethnic Marketing Sensitivity: Reconciling Rigorous Theory With Pragmatism," Newcastle Business School Discussion Paper Series: Research on the Frontiers of Knowledge 3, The University of Newcastle, Australia.
    17. Tanvir Pavel & Syed Hasan & Nafisa Halim & Pallab Mozumder, 2018. "Natural Hazards and Internal Migration: The Role of Transient versus Permanent Shocks," Working Papers 1806, Florida International University, Department of Economics.
    18. Anna Carbone & Federica Demaria & Roberto Henke, 2021. "The Sophistication of International Wine Trade: A New Import Measure," Italian Economic Journal: A Continuation of Rivista Italiana degli Economisti and Giornale degli Economisti, Springer;Società Italiana degli Economisti (Italian Economic Association), vol. 7(2), pages 199-218, July.
    19. Manish Das & Debarshi Mukherjee, 2020. "Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 45(1), pages 31-53, February.
    20. Dose, David & Walsh, Gianfranco & Ruvio, Ayalla & Segev, Sigal, 2018. "Investigating links between cultural orientation and culture outcomes: Immigrants from the former Soviet Union to Israel and Germany," Journal of Business Research, Elsevier, vol. 82(C), pages 281-289.

    More about this item

    Keywords

    Consumer Behaviour; Halal Digital Marketing; Jordan.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:ijebaa:v:viii:y:2020:i:special1:p:202-215. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://ijeba.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.