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Mobile Learning Approach in Higher Education Institutes (HEIS): Insights beyond the Acceptance Model of Technology

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  • Abdelbaset Queiri
  • Araby Madbouly

Abstract

The purpose of the study is to develop a framework beyond the technology acceptance model (TAM) whereby the study aims to understand the slow adoption of M-learning approach in HEIs. For this purpose, this study carries out an extensive review of the literature in order to design a conceptual framework to investigate how to enhance the utilization of this technology among lecturers and learners/students. The investigation was carried out using a deductive approach to examine the proposed hypothesizes. The findings from this study suggest a wide range of factors such as cultural dimension (i.e. uncertainty avoidance), psychological factors (i.e. perceived risk, self-efficacy) technical skills (i.e. digital literacy). These factors are regarded to be relevant towards enhancing the utilization of M-learning in HEIs. This study has the originality of ideas by providing insights into M-learning utilization beyond the conventional TAM. These identified factors require to be substantiated in this context.

Suggested Citation

  • Abdelbaset Queiri & Araby Madbouly, 2018. "Mobile Learning Approach in Higher Education Institutes (HEIS): Insights beyond the Acceptance Model of Technology," Information Management and Business Review, AMH International, vol. 10(3), pages 47-51.
    • Handle: RePEc:rnd:arimbr:v:10:y:2018:i:3:p:47-51
    DOI: 10.22610/imbr.v10i3.2463
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    References listed on IDEAS

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    1. Elma Mulaomerovic & Charles V. Trappey, 2013. "The Role of Cultural Dimensions in the Acceptance of Retail Innovations," Active Citizenship by Knowledge Management & Innovation: Proceedings of the Management, Knowledge and Learning International Conference 2013,, ToKnowPress.
    2. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
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