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Health Tourism And “Smart Specialisation”

Author

Listed:
  • Blazevic, Ognjen

    (Faculty of Tourism and Hospitality Management, University of Rijeka, Croatia.)

Abstract

The Europe 2020 strategy mapped out the direction for the achievement of smart, sustainable and inclusive growth and development. The purpose of the paper is confirmation of the hypothesis that health tourism, in all its complexity, interdiciplinarity and systematic approach to problems, is an ideal model of „smart specialisation“, not only of tourist regions, but the entire destination at the national level. National competitiveness in this paper can be improved by increasing innovation capacity by focusing on health tourism and health resources in general, through which also on the delivery of the objectives of the Europe 2020 strategy. The main research results are related to the fact that there is still no single definition of health tourism in theory and practice; however, using numerous serious research, the paper provides a general insight that health tourism can be viewed through the elements of the tourist offer which reflect the adequate combination of wellness and spa services with medical tourism services. The main conclusions in the paper are associated with some of the flagship initiatives in the document „Europe 2020 – A European Strategy for Smart, Sustainable and Inclusive Growth“ regarding health tourism, which, due to high correlation with smart, sustainable and inclusive development, proves to be a real developmental challenge and choice for reaching national and regional competitiveness.

Suggested Citation

  • Blazevic, Ognjen, 2016. "Health Tourism And “Smart Specialisation”," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 7(1), pages 85-95.
    • Handle: RePEc:ris:utmsje:0173
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    File URL: http://utmsjoe.mk/files/Vol.%207%20No.%201/UTMSJOE-2016-0701-08-Blazevic.pdf
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    References listed on IDEAS

    as
    1. Kevin Morgan, 2015. "Smart Specialisation: Opportunities and Challenges for Regional Innovation Policy," Regional Studies, Taylor & Francis Journals, vol. 49(3), pages 480-482, March.
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    Cited by:

    1. Jacek Borzyszkowski & Adrian Lubowiecki-Vikuk, 2019. "Destination Management Organizations and Health Tourism Visual Identification in Central and Eastern Europe," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 241-261.

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    More about this item

    Keywords

    wellness; spa; medical tourism; knowledge triangle; competitiveness; innovation;
    All these keywords.

    JEL classification:

    • I15 - Health, Education, and Welfare - - Health - - - Health and Economic Development
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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