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Business Performance, Investments And Competitiveness Of Istrian Hotel Industry

Author

Listed:
  • Pletikosa, Dijana

    (University of Applied Sciences Vern', Zagreb, Croatia)

Abstract

Istria is often mentioned as one of the most developed tourist regions of Croatia. In order to recognize its significance in the Croatian and international tourism markets this research compares performance of Istrian hoteliers with those of domestic and foreign competitors. The other purpose of this paper is to assess the impact of domestic and foreign direct investments on the financial results of Istrian hoteliers. Analyse of Istrian hotel companies business performance has been made regarding the origin of invested capital. General findings show that among the best performing hoteliers there are equally domestic and foreign owned companies, as well as among the loss making ones. Contrary to initial expectations this research did not confirm thesis that Istria is highly successful and competitive tourist region. Reasons for that are many, such as seasonality, lack of high class hotels and quality greenfield investments.

Suggested Citation

  • Pletikosa, Dijana, 2015. "Business Performance, Investments And Competitiveness Of Istrian Hotel Industry," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 6(2), pages 307-319.
    • Handle: RePEc:ris:utmsje:0159
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    File URL: http://utmsjoe.mk/files/Vol.%206%20No.%202/UTMSJOE-2015-0602-011-Pletikosa.pdf
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    References listed on IDEAS

    as
    1. Cuccia, Tiziana & Rizzo, Ilde, 2011. "Tourism seasonality in cultural destinations: Empirical evidence from Sicily," Tourism Management, Elsevier, vol. 32(3), pages 589-595.
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    More about this item

    Keywords

    Istria; hospitality industry; hotel performance; investment; competiveness;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

    Statistics

    Access and download statistics

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