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Reputation And Trust In Sharing Economy Platforms: The Case Of Traity

Author

Listed:
  • MARTÍNEZ-POLO, Josep

    (UCAM Universidad Católica San Antonio, Murcia)

  • MARTÍNEZ-SÁNCHEZ, Jesús

    (UCAM Universidad Católica San Antonio, Murcia)

Abstract

The concept of reputation is assiduously used in various fields such as communication, public relations, advertising, marketing and management. The convergence between the rise of new technologies linked to corporate communication has favoured the birth of what has been called online reputation. Thus, unprecedented behaviours have been generated that are establishing new social forms and even some authors speak of a new economy of reputation where society would be highly connected through networks and organizations that would operate in an ecosystem of permanent influence from the interest groups. With this premise, Traity arises the project that we analyzed in our research and that raises a reputational score that takes advantage of the fingerprint information to reproduce online trust as we understand it in the physical world, but without trying to reduce its people into a percentage, a number or some stars

Suggested Citation

  • MARTÍNEZ-POLO, Josep & MARTÍNEZ-SÁNCHEZ, Jesús, 2018. "Reputation And Trust In Sharing Economy Platforms: The Case Of Traity," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 18(2), pages 143-158.
    • Handle: RePEc:ris:sphecs:0302
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    References listed on IDEAS

    as
    1. Ert, Eyal & Fleischer, Aliza & Magen, Nathan, 2016. "Trust and reputation in the sharing economy: The role of personal photos in Airbnb," Tourism Management, Elsevier, vol. 55(C), pages 62-73.
    2. Pera, Rebecca & Viglia, Giampaolo & Furlan, Roberto, 2016. "Who Am I? How Compelling Self-storytelling Builds Digital Personal Reputation," Journal of Interactive Marketing, Elsevier, vol. 35(C), pages 44-55.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    reputation; collaborative consumption; sharing economy; online reputation; trust; Traity;
    All these keywords.

    JEL classification:

    • D10 - Microeconomics - - Household Behavior - - - General

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