IDEAS home Printed from https://ideas.repec.org/a/ris/sphecs/0302.html
   My bibliography  Save this article

Reputation And Trust In Sharing Economy Platforms: The Case Of Traity

Author

Listed:
  • MARTÍNEZ-POLO, Josep

    (UCAM Universidad Católica San Antonio, Murcia)

  • MARTÍNEZ-SÁNCHEZ, Jesús

    (UCAM Universidad Católica San Antonio, Murcia)

Abstract

The concept of reputation is assiduously used in various fields such as communication, public relations, advertising, marketing and management. The convergence between the rise of new technologies linked to corporate communication has favoured the birth of what has been called online reputation. Thus, unprecedented behaviours have been generated that are establishing new social forms and even some authors speak of a new economy of reputation where society would be highly connected through networks and organizations that would operate in an ecosystem of permanent influence from the interest groups. With this premise, Traity arises the project that we analyzed in our research and that raises a reputational score that takes advantage of the fingerprint information to reproduce online trust as we understand it in the physical world, but without trying to reduce its people into a percentage, a number or some stars

Suggested Citation

  • MARTÍNEZ-POLO, Josep & MARTÍNEZ-SÁNCHEZ, Jesús, 2018. "Reputation And Trust In Sharing Economy Platforms: The Case Of Traity," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 18(2), pages 143-158.
    • Handle: RePEc:ris:sphecs:0302
    as

    Download full text from publisher

    File URL: http://anale.spiruharet.ro/index.php/economics/article/view/1827
    File Function: Full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ert, Eyal & Fleischer, Aliza & Magen, Nathan, 2016. "Trust and reputation in the sharing economy: The role of personal photos in Airbnb," Tourism Management, Elsevier, vol. 55(C), pages 62-73.
    2. Pera, Rebecca & Viglia, Giampaolo & Furlan, Roberto, 2016. "Who Am I? How Compelling Self-storytelling Builds Digital Personal Reputation," Journal of Interactive Marketing, Elsevier, vol. 35(C), pages 44-55.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sengupta, Pooja & Biswas, Baidyanath & Kumar, Ajay & Shankar, Ravi & Gupta, Shivam, 2021. "Examining the predictors of successful Airbnb bookings with Hurdle models: Evidence from Europe, Australia, USA and Asia-Pacific cities," Journal of Business Research, Elsevier, vol. 137(C), pages 538-554.
    2. Thomas Clauss & Peter Harengel & Marianne Hock, 2019. "The perception of value of platform-based business models in the sharing economy: determining the drivers of user loyalty," Review of Managerial Science, Springer, vol. 13(3), pages 605-634, June.
    3. Sainaghi, Ruggero & Baggio, Rodolfo, 2020. "Substitution threat between Airbnb and hotels: Myth or reality?," Annals of Tourism Research, Elsevier, vol. 83(C).
    4. Steven Kane Curtis & Matthias Lehner, 2019. "Defining the Sharing Economy for Sustainability," Sustainability, MDPI, vol. 11(3), pages 1-25, January.
    5. Daniel Schlagwein & Detlef Schoder & Kai Spindeldreher, 2020. "Consolidated, systemic conceptualization, and definition of the “sharing economy”," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 71(7), pages 817-838, July.
    6. Bruno Bruna & Faggini Marisa, 2020. "Sharing Competition: An Agent-Based Model for the Short-Term Accommodations Market," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 20(2), pages 1-13, April.
    7. Bresciani, Stefano & Ferraris, Alberto & Santoro, Gabriele & Premazzi, Katia & Quaglia, Roberto & Yahiaoui, Dorra & Viglia, Giampaolo, 2021. "The seven lives of Airbnb. The role of accommodation types," Annals of Tourism Research, Elsevier, vol. 88(C).
    8. Athey, Susan & Karlan, Dean & Palikot, Emil & Yuan, Yuan, 2022. "Smiles in Profiles: Improving Fairness and Efficiency Using Estimates of User Preferences in Online Marketplaces," Research Papers 4071, Stanford University, Graduate School of Business.
    9. Jorge V Pérez-Rodríguez & Juan M Hernández & Julián Andrada-Félix, 2024. "Modelling prices and volatilities in the sharing economy," Tourism Economics, , vol. 30(5), pages 1189-1215, August.
    10. Yuanyuan Guo & Yanqing Wang & Chaoyou Wang, 2019. "Exploring the Salient Attributes of Short-Term Rental Experience: An Analysis of Online Reviews from Chinese Guests," Sustainability, MDPI, vol. 11(16), pages 1-19, August.
    11. Venkateswaran, Viswanathan & S Kumar, Deepak & Gupta, Deepak, 2021. "‘To Trust or Not’: Impact of camouflage strategies on trust in the sharing economy," Journal of Business Research, Elsevier, vol. 136(C), pages 110-126.
    12. Kas, Judith, 2022. "The effect of online reputation systems on intergroup inequality," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 96(C).
    13. Panniello, Umberto & Natalicchio, Angelo & Ardito, Lorenzo & Messeni Petruzzelli, Antonio, 2024. "A cross-sector exploration of the barriers to customer satisfaction in the sharing economy," Journal of Business Research, Elsevier, vol. 183(C).
    14. Timm Teubner & Marc T. P. Adam & Florian Hawlitschek, 2020. "Unlocking Online Reputation," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 62(6), pages 501-513, December.
    15. Hossain, Mokter & Mozahem, Najib Ali, 2022. "Drivers’ perceptions of the sharing economy for transport services," Technological Forecasting and Social Change, Elsevier, vol. 179(C).
    16. Enzo Bivona, 2021. "Il dynamic business modelling per lo sviluppo e la prevenzione delle crisi delle piattaforme multi-sided," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2021(suppl. 2), pages 91-113.
    17. Ma, Shuang & Cui, Xuebin & Xiao, Xiaohong & Zhao, Xiaonan, 2022. "The impact of photo verification service on sales performance in the peer-to-peer economy: Moderating role of customer uncertainty," Journal of Business Research, Elsevier, vol. 142(C), pages 45-55.
    18. Piazza, Mariangela & Mazzola, Erica & Perrone, Giovanni, 2022. "How can I signal my quality to emerge from the crowd? A study in the crowdsourcing context," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    19. Shuang Ma & Huimin Gu & Daniel P. Hampson & Yonggui Wang, 2020. "Enhancing Customer Civility in the Peer-to-Peer Economy: Empirical Evidence from the Hospitality Sector," Journal of Business Ethics, Springer, vol. 167(1), pages 77-95, November.
    20. Raj Kumar & Yuan Chun & Tanjia Binte Zafar & Nora Ahmed Mothafar, 2019. "Building Sustainable Green Environment by Reducing Traffic Jam: The Role of Sharing Economy as Ride-sharing An Overview of Dhaka Metropolitan City," International Journal of Science and Business, IJSAB International, vol. 3(6), pages 164-173.

    More about this item

    Keywords

    reputation; collaborative consumption; sharing economy; online reputation; trust; Traity;
    All these keywords.

    JEL classification:

    • D10 - Microeconomics - - Household Behavior - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:sphecs:0302. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Aurelian A BONDREA or Constantin Mecu The email address of this maintainer does not seem to be valid anymore. Please ask Constantin Mecu to update the entry or send us the correct address (email available below). General contact details of provider: https://edirc.repec.org/data/ffuspro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.