The Importance-Satisfaction Matrix as a strategic tool for Termas de Chaves thermal spa priority improvements
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- Scott E. Sampson & MICHAEL J. SHOWALTER, 1999. "The Performance-Importance Response Function: Observations and Implications," The Service Industries Journal, Taylor & Francis Journals, vol. 19(3), pages 1-25, July.
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More about this item
Keywords
Importance-Satisfaction Matrix; Health and Well-being Tourism; Thermalism; Chaves Thermal Spa; Customer;All these keywords.
JEL classification:
- I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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