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Who Are The Tourists Sharing Content On Social Media? Behaviour And Characteristics

Author

Listed:
  • Antunes, Nuno

    (ESGHT, University of Algarve)

  • Ramos, Célia

    (University of Algarve, CIEO)

  • Sousa, Carlos

    (ESGHT, University of Algarve)

Abstract

Increasingly, tourist information on the Internet comes from the content generated by users, being no longer limited to the communications of tourism professionals and government entities. At the same time, the comments, opinions and reviews made by consumers are the type of information which tourists value the most. This reality means that the Internet has become an extremely valuable source of information for prospective travelers. This study aims to identify and characterize the behavior patterns of tourists on social media during and after their travels, specifically: who are the tourists who create content, what leads them to have this initiative, and what behaviors stand out on each of these platforms. The methodology is based on a questionnaire survey, which was applied to tourists. The data was analyzed using descriptive statistical methods, cluster analysis and principal component analysis. It is possible to categorize tourists according to three perspectives regarding use of social media during and after the trip: those who prefer review websites, those who prefer social networks and those who don’t particularly use social media in general.

Suggested Citation

  • Antunes, Nuno & Ramos, Célia & Sousa, Carlos, 2018. "Who Are The Tourists Sharing Content On Social Media? Behaviour And Characteristics," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(3), pages 237-257.
    • Handle: RePEc:ris:jspord:0973
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    References listed on IDEAS

    as
    1. Xiang, Zheng & Gretzel, Ulrike, 2010. "Role of social media in online travel information search," Tourism Management, Elsevier, vol. 31(2), pages 179-188.
    2. Munar, Ana María & Jacobsen, Jens Kr. Steen, 2014. "Motivations for sharing tourism experiences through social media," Tourism Management, Elsevier, vol. 43(C), pages 46-54.
    3. Stephen Burgess & Carmine Sellitto & Carmen Cox & Jeremy Buultjens, 2011. "Trust perceptions of online travel information by different content creators: Some social and legal implications," Information Systems Frontiers, Springer, vol. 13(2), pages 221-235, April.
    4. Pedro R. Palos-Sanchez & José M. Hernandez-Mogollon & Ana M. Campon-Cerro, 2017. "The Behavioral Response to Location Based Services: An Examination of the Influence of Social and Environmental Benefits, and Privacy," Sustainability, MDPI, vol. 9(11), pages 1-21, October.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Internet; Social Media; Social Networks; Review Websites; User-Generated Content; Tourist-Generated Content.;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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