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The Role of Imagery and Experiences in the Construction of a Tourism Destination Image

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Abstract

This paper addresses the role of imagery and tourism experiences (TEs) in the construction of tourism destination image (TDI). It highlights the importance of the construct imagery at all stages of consumption, because of the intangibility that characterizes tourism and services in general. This aspect gains importance since it is impossible for tourists to experience the desired holidays prior to visitation, leading the way for imagery to become an essential element to inspire and to influence them during the decision-making process, and consumption before, during and after the experience. A conceptual model resulting from the literature review and the potential theoretical contribution of the model are discussed.

Suggested Citation

  • Matos, Nelson & Mendes, Julio & Pinto, Patrícia, 2015. "The Role of Imagery and Experiences in the Construction of a Tourism Destination Image," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 3(2), pages 135-154.
    • Handle: RePEc:ris:jspord:0051
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    1. Norbert Haydam & Theodor Purcarea & Tudor Edu & Iliuta Costel Negricea, 2017. "Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 528-528, May.
    2. Cardoso, Lucília & Dias, Francisco & de Araújo, Arthur Filipe & Andrés Marques, Maria Isabel, 2019. "A destination imagery processing model: Structural differences between dream and favourite destinations," Annals of Tourism Research, Elsevier, vol. 74(C), pages 81-94.

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    More about this item

    Keywords

    Imagery; Destination Image; Tourism Experience; Decision Making Process;
    All these keywords.

    JEL classification:

    • L80 - Industrial Organization - - Industry Studies: Services - - - General
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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