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Efforts innovateurs et positionnement concurrentiel des PME manufacturières

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  • Lefebvre, Louis A.

    (École Polytechnique, Montréal)

  • Lefebvre, Élisabeth

    (École Polytechnique, Montréal)

Abstract

This paper first argues that a relationship must exist between the different innovative efforts of a firm and second, that these innovative efforts are associated to the firms' realized competitive positioning. The empirical study conducted in small manufacturing firms operating in Quebec reveals interesting results with respect to the innovative behavior of firms and their market positioning. Le contexte actuel de globalisation des marchés, de libéralisation des échanges commerciaux et de changements technologiques rapides, impose de nouveaux défis aux entreprises manufacturières. Dans un tel contexte, la capacité innovatrice de ces entreprises revêt une importance primordiale. Or, cette capacité innovatrice ne se limite pas à déployer des efforts pour introduire de nouveaux produits et services ou encore de nouveaux procédés, efforts traditionnellement évalués, entre autres, par l’investissement en recherche et développement et par l’acquisition de nouvelles technologies. Il faut aussi pouvoir tirer profit des opportunités créées par ces nouvelles conditions technologiques, et savoir développer des compétences distinctives, ce qui ne peut se réaliser sans une concertation étroite entre les objectifs poursuivis et les moyens mis en oeuvre pour les atteindre. Stratégie d’entreprise et stratégie technologique doivent donc être liées de telle sorte que l’effort innovateur puisse tenir compte du positionnement concurrentiel actuel et désiré d’une entreprise. Pour les PME manufacturières, cette congruence entre la fin et les moyens pourrait s’avérer essentielle compte tenu de leur plus grande vulnérabilité tant sur le plan de la compétitivité que celui du risque financier associé à diverses formes d’innovation.

Suggested Citation

  • Lefebvre, Louis A. & Lefebvre, Élisabeth, 1992. "Efforts innovateurs et positionnement concurrentiel des PME manufacturières," L'Actualité Economique, Société Canadienne de Science Economique, vol. 68(3), pages 453-476, septembre.
  • Handle: RePEc:ris:actuec:v:68:y:1992:i:3:p:453-476
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