IDEAS home Printed from https://ideas.repec.org/a/ris/actuec/v55y1979i1p46-67.html
   My bibliography  Save this article

Le calcul économique de la publicité frauduleuse

Author

Listed:
  • Boyer, Marcel

    (Département de Sciences Économiques, Université de Montréal)

  • Kihlstrom, Richard

    (Department of Economics, University of Illinois)

  • Laffont, Jean-Jacques

    (Faculté des sciences économiques, Université de Toulouse)

Abstract

The objectif of this paper is to give a microeconomic foundation to misleading advertising in order to derive a method to evaluate its social costs both in terms of efficiency and in terms of distribution. We develop first the approach leading to the concept of demand based on information biased by misleading advertising. Then we set up a model leading to an analytical form of the demand function for the different agents and we discuss the econometric problem of estimating it. We can then develop a formula to measure the social costs of misleading advertising. Finally, we show through an example how that formula can be used.

Suggested Citation

  • Boyer, Marcel & Kihlstrom, Richard & Laffont, Jean-Jacques, 1979. "Le calcul économique de la publicité frauduleuse," L'Actualité Economique, Société Canadienne de Science Economique, vol. 55(1), pages 46-67, janvier.
    • Handle: RePEc:ris:actuec:v:55:y:1979:i:1:p:46-67
    as

    Download full text from publisher

    File URL: http://id.erudit.org/iderudit/800813ar
    Download Restriction: no
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Amemiya, Takeshi, 1973. "Regression Analysis when the Dependent Variable is Truncated Normal," Econometrica, Econometric Society, vol. 41(6), pages 997-1016, November.
    2. Lester G. Telser, 1962. "Advertising and Cigarettes," Journal of Political Economy, University of Chicago Press, vol. 70(5), pages 471-471.
    3. Stigler, George J & Becker, Gary S, 1977. "De Gustibus Non Est Disputandum," American Economic Review, American Economic Association, vol. 67(2), pages 76-90, March.
    4. Kihlstrom, Richard E, 1974. "A Bayesian Model of Demand for Information About Product Quality," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 15(1), pages 99-118, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alessio Emanuele Biondo & Roberto Cellini & Tiziana Cuccia, 2020. "Choices on museum attendance: An agent‐based approach," Metroeconomica, Wiley Blackwell, vol. 71(4), pages 882-897, November.
    2. Trung X. Hoang & Nga V. T. Le, 2021. "Natural disasters and risk aversion: Evidence from Vietnam," Natural Resources Forum, Blackwell Publishing, vol. 45(3), pages 211-229, August.
    3. Thunström, Linda & Nordström, Jonas & Shogren, Jason F., 2015. "Certainty and overconfidence in future preferences for food," Journal of Economic Psychology, Elsevier, vol. 51(C), pages 101-113.
    4. Robert Kaestner, 1995. "The Effects of Cocaine and Marijuana Use on Marriage and Marital Stability," NBER Working Papers 5038, National Bureau of Economic Research, Inc.
    5. Carl Christian von Weizsäcker, 2011. "Homo Oeconomicus Adaptivus – Die Logik des Handelns bei veränderlichen Präferenzen," Discussion Paper Series of the Max Planck Institute for Research on Collective Goods 2011_10, Max Planck Institute for Research on Collective Goods.
    6. Kanazawa, Satoshi, 2005. "Is "discrimination" necessary to explain the sex gap in earnings?," Journal of Economic Psychology, Elsevier, vol. 26(2), pages 269-287, April.
    7. Dhaval M. Dave, 2013. "Effects of Pharmaceutical Promotion: A Review and Assessment," NBER Working Papers 18830, National Bureau of Economic Research, Inc.
    8. Sofie Balcaen & Sophie Manigart & Hubert Ooghe, 2011. "From distress to exit: determinants of the time to exit," Journal of Evolutionary Economics, Springer, vol. 21(3), pages 407-446, August.
    9. Klos, Alexander & Rottke, Simon, 2013. "Saving and Consumption When Children Move Out," VfS Annual Conference 2013 (Duesseldorf): Competition Policy and Regulation in a Global Economic Order 79786, Verein für Socialpolitik / German Economic Association.
    10. Lu, Dong & Qian, Xingwang & Zhu, Wenyu, 2024. "External debt currency denomination and the currency composition of foreign exchange reserves," Pacific-Basin Finance Journal, Elsevier, vol. 86(C).
    11. Santos-Pérez, Rubén., 2015. "Estimación de la demanda de uso de autos particulares en la zona metropolitana del valle de México: un análisis Tobit," Panorama Económico, Escuela Superior de Economía, Instituto Politécnico Nacional, vol. 0(21), pages 85-120, segundo s.
    12. Sascha O. Becker & Irena Grosfeld & Pauline Grosjean & Nico Voigtländer & Ekaterina Zhuravskaya, 2020. "Forced Migration and Human Capital: Evidence from Post-WWII Population Transfers," American Economic Review, American Economic Association, vol. 110(5), pages 1430-1463, May.
    13. Steven N. Durlauf, 1996. "Statistical Mechanics Approaches to Socioeconomic Behavior," NBER Technical Working Papers 0203, National Bureau of Economic Research, Inc.
    14. Manolis Galenianos & Rosalie Liccardo Pacula & Nicola Persico, 2012. "A Search-Theoretic Model of the Retail Market for Illicit Drugs," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 79(3), pages 1239-1269.
    15. Jonathan Guryan & Melissa S. Kearney, 2010. "Is Lottery Gambling Addictive?," American Economic Journal: Economic Policy, American Economic Association, vol. 2(3), pages 90-110, August.
    16. Borowiecki, Karol J. & Bakhshi, Hasan, 2018. "Did you really take a hit? Understanding how video games playing affects individuals," Research in Economics, Elsevier, vol. 72(2), pages 313-326.
    17. repec:spo:wpmain:info:hdl:2441/vbu6kd1s68o6r34k5bcm3iopv is not listed on IDEAS
    18. Collado, M. Dolores & Ortuño Ortin, Ignacio & Romeu, Andrés, 2008. "Vertical Transmission of Consumption Behavior and the Distribution of Surnames," UMUFAE Economics Working Papers 2651, DIGITUM. Universidad de Murcia.
    19. Peter Murrell, 1982. "Comparative growth and comparative advantage: Tests of the effects of interest group behavior on foreign trade patterns," Public Choice, Springer, vol. 38(1), pages 35-53, March.
    20. Nela Filimon & Jordi López-Sintas & Carlos Padrós-Reig, 2011. "A test of Rosen’s and Adler’s theories of superstars," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 35(2), pages 137-161, May.
    21. Golob, Thomas F., 1988. "Structural Equation Modeling of Travel Choice Dynamics," University of California Transportation Center, Working Papers qt2kj325qv, University of California Transportation Center.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:actuec:v:55:y:1979:i:1:p:46-67. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Benoit Dostie The email address of this maintainer does not seem to be valid anymore. Please ask Benoit Dostie to update the entry or send us the correct address (email available below). General contact details of provider: https://edirc.repec.org/data/scseeea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.