Study of the Effect of Influencer Marketing on Consumer Purchase Intention with Medators Brand Awareness and Brand Reputation: Organic Skin Care Products in Pakistan
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- Sakinah Shukri & Norhidayah Binti Azman & Dekeng Setyo Budiarto & Sabri Sudin & Aidrina Sofiadin, 2023. "Factor Influencing Consumers Preference in Klang Valley Market: A Study of Natural Personal Care Products," Information Management and Business Review, AMH International, vol. 15(4), pages 536-545.
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Influencer marketing; purchase intention; brand awareness; brand reputation; organic skincare industry;All these keywords.
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