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Determinants of retail service quality – an empirical evidence from Pakistan

Author

Listed:
  • Jahanzaib Ali

    (M.Phil Scholar at National College of Business Administration & Economics (NCBA&E), Lahore, Pakistan)

  • Abul Mannan

    (M.Phil Scholar at University of Education Okara)

  • Khalil Ahmad

    (Ph.D. Scholar at National College of Business Administration & Economics (NCBA&E), Lahore, Pakistan)

Abstract

The study examines the main determinants of retail service quality in Okara Market. Data collected through questionnaire from 150 respondents by using five point Likert. Correlation and Regression analysis were used as statistical tests. Empirical analysis shows that reliability, personal interaction, policy, problem solving have positive relationship with overall evaluation of retail service quality and physical aspects has negative relation with overall evaluation of retail service quality.

Suggested Citation

  • Jahanzaib Ali & Abul Mannan & Khalil Ahmad, 2015. "Determinants of retail service quality – an empirical evidence from Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 4(1), pages 35-42, March.
    • Handle: RePEc:rfh:bbejor:v:4:y:2015:i:1:p:35-42
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    References listed on IDEAS

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