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Navigating Workplace Fun in the Midst of Crisis: A Study on Employee Engagement Strategies in the Hospitality Industry Amidst the Covid-19 Pandemic

Author

Listed:
  • Rana Muhammad Shahid Yaqub

    (Department of Marketing & International Business, Institute of Business Management and Administrative Sciences, The Islamia University of Bahawalpur, Bahawalpur, Pakistan)

  • Muhammad Daud

    (Phd Scholar, Department of Marketing & International Business, Institute of Business Management and Administrative Sciences, The Islamia University of Bahawalpur, Bahawalpur, Pakistan)

  • Shakeela Kausar

    (Department of Management Science, Institute of Business Management and Administrative Sciences, The Islamia University of Bahawalpur, Bahawalpur, Pakistan)

  • Aneeta Rehman

    (Department of Marketing & International Business, Institute of Business Management and Administrative Sciences, The Islamia University of Bahawalpur, Bahawalpur, Pakistan)

Abstract

The perception of workplace fun is gaining hold in the hospitality sector as individuals realize how crucial it is to have fun at work. This study employed an employer-push, employee-need technique to thrive a conceptual model of the elements influencing workplace fun during COVID-19. Antecedents were characterized as duo of employee-pull (employee anticipation along with the satisfaction with the working environment) and duoof employer-push (Comparative dominance and open communication channel) factors. At COVID-19 in Multan, 19 frontline personnel (5 frontline managers and 14 frontline staff) from the hospitality industry participated in in-depth, one-on-one interviews in a qualitative format. The findings validated the perspectives of both the employer as well as staff on the workplace fun. The concluding section of this research highlights the key research study consequences and future research aims at workplace fun.

Suggested Citation

  • Rana Muhammad Shahid Yaqub & Muhammad Daud & Shakeela Kausar & Aneeta Rehman, 2023. "Navigating Workplace Fun in the Midst of Crisis: A Study on Employee Engagement Strategies in the Hospitality Industry Amidst the Covid-19 Pandemic," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(3), pages 410-416.
    • Handle: RePEc:rfh:bbejor:v:12:y:2023:i:3:p:410-416
    DOI: https://doi.org/10.61506/01.00049
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    References listed on IDEAS

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    1. Ali, Amjad, 2022. "Determining Pakistan's Financial Dependency: The Role of Financial Globalization and Corruption," MPRA Paper 116097, University Library of Munich, Germany.
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